New marketing mode in the 3G era of Hishop "v Mall"

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With the popularization of 3G, micro-letter two years long break through 300 million users, such amazing data attracts countless businesses eyeball, huge crowd behind the huge hidden business opportunities. Hishop Homeopathy, the domestic leading micro-trust service Products "v Mall", to help enterprises seize 300 million micro-credit market commanding heights ...

Micro-letter hidden huge business opportunities

Since Tencent developed micro-letters in 2011, in just two years, micro-trust users to break through 300 million armies, the number of users equivalent to the United States nationwide population; only a year, the micro-letter to the two-dimensional code can be seen everywhere, triggering a two-dimensional code frenzy; Any movement of micro-letters will be reported by the media, causing great concern. Micro-letter not only has a strong influence, but also has a high-quality user population.

According to the micro-letter official website statistics show: micro-letter users are mainly distributed in the north of the one or two-line cities, such as the age of the main coverage of 20-40-year-old people, to college students and white-collar business people mainly, this kind of crowd is precisely the most purchasing capacity of the consumer population. It is these factors that have attracted the attention of countless businesses, and there are huge business opportunities behind these 300 million huge crowds.

Micro-Credit's unique marketing advantage will be the new direction of business development

There are marketing opportunities, some people say that micro-credit marketing is micro-bo marketing "his brother", because micro-credit marketing has more text messaging, microblogging marketing does not have the expertise-micro-credit marketing more accurate. Here are two areas of precision:

One is the precise geographical orientation: for example, the clothing industry can be directed to the competitors in the vicinity of the local consumer marketing. The second is accurate crowd orientation: micro-letter of the public number compared to micro-bleomycin said his positioning more detailed, public number released more specialized content, so the attention of the public number of users must be very interested in this industry. Take the public number of a fashion trend information for example, attention to this public number are interested in the trend of information, if a group of new products to buy a recommendation, 10,000 fans see that there will be 50% to click to Buy, this high degree of aggregation of the characteristics of text messages and microblogging can not be comparable.

It is precisely because of this, where guests, Poly-Mei excellent products to take the lead in the micro-letter marketing, using micro-letter platform to promote sales of its products. Micro-credit marketing has become the focus of attention, if the microblogging marketing is the most popular in the 2012 Network Marketing Way, then, the 2013 the most popular way of network marketing will not be micro-letter.

V Mall to help businesses to control business opportunities to play micro-credit market

Adhering to the "close to the user, create value, achievements you and I" Business philosophy, Changsha Sea traders (referred to as hishop) in the country pioneered the introduction of micro-trust Service Products v. Mall. This is a micro-letter based on the development of a social e-commerce system. It can help companies to release commodity information to micro-letter, in the micro-letter to establish their own "mall", the electric business and micro-letter perfect combination. The use of micro-letter of the natural social groups, to maximize the spread of goods in different interpersonal networks, accelerate the enterprise in the micro-letter to establish their own brand zone, maximize the expansion of corporate brand and sales.

In the V Mall, merchants can easily Taobao shop in the commodity information into, and the V Mall with its own micro-letter public number binding, in the use of micro-letter platform to carry out the characteristics of information, while the realization of fans directly online shopping and payment.

In addition to the regular online mall function, the V mall can also set up micro-letter and user interaction, if the user first concerns the enterprise's micro-letter public number, the V mall will be set up a good reply content automatically sent to the attention of the user's mobile phone; or let the user reply to the specified content to obtain relevant information (currently v mall support plain text and graphic two forms )。

For interaction, this is also the micro-letter team repeatedly to the customer emphasized a problem, "do micro-credit marketing enterprises must pay attention to interaction, do not interact simply do not open the micro-letter account, opened instead of damage to your interests, like you told your friend your cell phone number, the result of people to call you, but you never answer, what credibility can say?

According to the survey data show: At the end of 2012, China's mobile phone users reached 420 million, 2012 China's third party payment industry mobile payment business volume amounted to 151.14 billion yuan, an increase of 89.2%. Mobile electric business has become the future development trend, micro-letter by virtue of the strong momentum of development will also be bound to become the main battlefield of mobile power, the use of Hishop v Mall to seize the market opportunities.