New Marketing Model: Telecom's first involvement in the fashion elite to play a new business spark

On the evening of January 5, Zhejiang Telecom Tianyi flying Young to join hands with the "young or implies beautiful soon to start" young star "2013 music to create the new Generation awards ceremony and 2013 Festival anniversary celebration, in and Prudential to complete the curtain."

The political and business entertainment of the Great Café brings together the influence of fashion science and technology festival

The evening attended the ceremony, including nearly 300 members of the Lok Chong Club, they are masters of the current economic lifeline in Zhejiang Province, are the output value of hundreds of millions of young enterprise leaders. There are nearly 100 and a full range of entrepreneurial instructors, including the current Zhejiang state and Holding Group Co., Ltd. chairman, Zhejiang Province Federation vice President Chen Naico also attended the party. The same scene also has a second season of Chinese good voice popular students: Yi Light years, and famous movie star Baiyu. The scene is Starlight, Big Café together, across the political and business entertainment, people on the night of the festival full of expectations.

Cooperation interpretation: multidimensional degree of all-round direct hit inner depth to talk about

This time, Zhejiang Telecom and the Lok-Chuang will only be a starting point for cooperation, there are many more possibilities in the future. The Oxfam is a young entrepreneur organization with a passion and a spirit of exploration, each of them, although young and have a prominent life and wealth, but still adhere to the "refuse to spell dad holding Group entrepreneurship", 8090 after the kind of courage to struggle unwilling mediocre personality also exudes light in them, this and the sky Wing Young " Young live out of the kind of brand spirit coincides. It was this high degree of alignment that originated in the mind that triggered this collaboration. This generation is bound to dominate China's future economic backbone, through this festival, with them to produce a deep right to talk, in a parallel latitude and face-to-face with them, the promotion of telecommunications business has become logical. Every member of the Lok Chong will be the target customers of the personal business of the wing, through their own more can let the wing pilot enterprises and business operations absolutely accurate infiltration to the enterprise behind them, and radiation extended to a deeper and broader industrial chain. This is a flying young brand depth infiltration, but also an effective value chain trip, this mode of cooperation is a target customer's "steal Heart" process.

Philanthropy is another bright spot in the multi-dimensional cooperation between telecom and Oxfam. The night of the festival also launched the Sky Wing Fei Young China Sound Hundred City Hundreds concert "flying Youth Dream" plan United 100 Music Dream Program, and invited the Chinese good Voice second season popular student "Yi Light Years", the famous actor "indelible designation" starring "White Rain" as the Dream Ambassador, The primary school in the impoverished area donated 100 pianos, plans to realize 100 music rooms, trains 100 village music teachers, round 10,000 children's music dream, makes the village child happy. Baiyu also presented the handwritten Xiaozhuan body "Beautiful is about to begin" Bless the children have a better future.

Sky Wing 4G first-taste private custom business attention

The ubiquitous telecommunications elements of the night of the festival were impressive, the sky wing 4G "beautiful to begin" advertising language has become the spirit of the whole night through the main collar. With this powerful communication platform, the site also set up "Tianyi Pilot" enterprise business display area and "Tianyi 4G" experience area. Young entrepreneurs who like to come in contact with new things are all gathered in front of the experience area, the 4G stable, high-speed network to the presence of every guest to impress. The site also launched a private custom business for business leaders, in a 0-distance dialogue between the two sides to leave the intention of cooperation. Lu Hua, chairman of Hong Kong's most precious church, as an old customer of Zhejiang Telecom, is an automatic personal talk with her business district friends said that their enterprises use the sky Wing "global eye" business on the enterprise benefits brought about by the change. In the future, Zhejiang Telecom will launch the telecom customization service for 4,000 members of the entrepreneur, and help them to accelerate the development of enterprise informatization.

There is also an interesting episode that night, originally in the party set up with instant Messaging mobile phone app in the "Shake" feature in the scene to draw winners. The host repeatedly shaking the phone or the network does not force, or mobile phone crash, an instant into the silence, a key moment a day wing mobile phone users self-confidence bold rise, will own the sky Wing mobile phone to the host, gently shook the winner immediately, the original awkward link was the sky Wing excellent stability of the network performance perfectly resolved, Win the house applause and become the sky Wing Network good live advertising.

"Creating the second generation" circle of friends--accurate marketing channel of efficient media

The members of the Oxfam also have another eye-catching label, "Gen II," and their parents are different, their personality, unwilling to mediocrity, they are good at using micro-bo, micro-letter, Ishin and other self propaganda from the media, now since the media has become the most active network of the main body and emerging public opinion field. They run their own "circle of Friends" from the media, how to let them and telecommunications to use a good business to run an advanced customer circle? Through this deep cooperation between Oxfam and Telecom, Tianyi products and business and even brand concept will penetrate into their lives in the future, this process can not only filter out the spread of ineffective, but also provide an efficient high-end circle spread direction, so that the sky wing in the high-end customer base to seize the brand reputation.

0 cost cooperation New marketing strategy is the road to future

The innovative cooperation between Zhejiang Telecom and Le Chong has won many eyeballs, and more people will be curious about the cost of pushing the resource consolidation behind them. Zhejiang Telecom once again play the "Four to dial the heavy" marketing skills, the title of the cooperation is 0 cost. A keen sense of communication coupled with efficient resource integration to achieve effective brand grafting, do not spend a penny can easily join hands with the situation of Zhejiang, young talents on the "news broadcast" news headlines, the harvest is not only the business growth, but also gave the sky Wing Fei Young brand new commercial value. Lu Yan, founder and secretary general of the Oxfam, has also given recognition and praise for the value benefits of this model. More decided that the Sky Wing Fei Young brand Spirit inculcation integration into the purpose of the Lok Chuang, to promote the future of youth entrepreneurs entrepreneurial spirit guidance.

Prospect 2014 Telecom will join hands

This year, the leader of the new generation of entrepreneurs will also be invited to join the Communist Youth League Central and China Telecom jointly sponsored "dialogue with the faith, flying young Chinese Dream" famous report into the campus activities, will their spirit through the sky Wing flying Young for the youth to build the dream of the big stage, to more have a dream of younger students to preach. " In addition, wing Young is planning a joint venture, the first new generation of entrepreneurial innovation service platform in China, together to create a "youth partner" entrepreneurial platform, so that more youngsters realize the dream of entrepreneurship. 2014 Zhejiang Telecom and Oxfam cooperation has begun to take shape, has not started has aroused the government, business, charitable public interests of all parties concerned, the future is full of expectations.