New marketing Model: viral marketing communication (I.)

An infectious mode of transmission

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Viral marketing (viral marketing, also known as viral marketing is a common network marketing methods, often used for website promotion, brand promotion, etc., viral marketing use is the principle of word-of-mouth communication, in the Internet, this "word-of-mouth spread" more convenient, can be like a virus as quickly spread, Therefore, viral marketing (viral marketing) has become an efficient way of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing means.

Viral marketing does not really spread the virus in the way of marketing, but through the user's Word-of-mouth propaganda network, information like viruses spread and spread, the use of rapid replication to thousands, millions of audiences. A classic example of viral marketing is Hotmail.com.Hotmail, the world's largest free e-mail service provider, after the creation of the 1.5 time, attracted 12 million registered users, but also in the daily more than 150,000 new users of the speed of development, it is inconceivable that in the 12 months of site creation, Hotmail only cost a little Marketing costs, less than 3% of its direct competitors. Hotmail's explosive development is due to the use of "disease