New media observation: tomorrow, I should use which search engine?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For each search engine, the best way is to develop new technologies to meet the needs of users, to create their own special advantages

A few days ago, the new search engine to provide product search services-"a Amoy Network" test version of the online, Alibaba's E-commerce site Taobao launched a new service.

According to the reporter understands, "one Amoy search" mainly satisfies the user to the product search, simultaneously also has taken into account the traditional webpage and the information search. Open "A Amoy search", search keywords, the first occurrence of the results are related to commodity information, mainly based on the Taobao transaction data statistics out of the hot goods, and scrolling display of the search for goods in minutes or hours of real-time trading status. When the user clicks the link of the item of interest, will directly log in the Taobao store. In addition, below the product information, there are the corresponding web search results provided by Microsoft Bing or Sohu Sogou.

Industry analysts, although a Amoy network official said its goal is "to provide users with the information required to purchase decisions, help users to quickly make decisions and solve the problem after shopping", to help users quickly decision-making, to achieve a more convenient and smart shopping enjoyment, but in practice, it is not limited to product search, in cooperation with Microsoft Bing and Sohu Sogou, Can be regarded as a force to enter the search engine market. At the same time, the latter can also expand their search share and influence.

Before this, People's Daily search test version online, Xinhua is also building search engines, many of the strength of the competitors are in the coveted Chinese search engine market. A new round of competition has begun in search engine territory after Google China withdrew from the mainland market and relocated its domain names and servers to Hong Kong.

At present, as the world's largest Chinese search engine, the original market share of more than 60% of Baidu benefited from Google China's exit, occupy the domestic search engine industry market share has more than 70%. Professionals point out that for Baidu's new and old rivals, the best way is to develop new technologies to meet the needs of users, to create their own special advantages, or rely on existing platforms. It is especially important when you first enter the market.

People search for both traditional search at the same time, focus on building news search, the home page is real-time search applications, rolling news updates to minutes. At the same time, the home page also shows a "real-time news list." Professionals believe that, for the moment, search engines are moving toward more real-time, more accurate, and more sticky trends. In the development, the search engine will more and more meet the person's fine experience and the deep demand.

Microsoft's Bing Chinese version has its own features in video search and image search, although it has little market share in mainland China, the company's staff told reporters. If the user finds a video, does not need to click on the open, as long as the mouse pointer on the video screen, the video will automatically play a 30-second content profile. In the image search, you can find a similar group of pictures according to the type of image you have found, for example, all of them are positive portrait photos.

With the development of social networking sites and professional communities such as e-commerce sites, search engines are also "digging" up real-time information and other data generated by large users of social networking sites. such as Google and Twitter, Microsoft and Facebook cooperation. In China, a Amoy net is actually the use of Taobao huge volume of data generated, as its search engine key content. According to the official Taobao data, as of the end of 2009, Taobao has registered 170 million members, 2009 annual turnover reached 208.3 billion yuan, is Asia's largest network of retailers. In the face of huge Taobao user base, and a Amoy network cooperation Sogou and Bing is also expected to get a number of "migration" users. The exploitation of user-generated data is an extremely important trend of search engine.

However, the industry also pointed out that, just as Baidu, including almost all search engines, whether news, web pages, blogs, academics, music and so on all kinds of search categories can be unlimited expansion, so the search engine competition will eventually be almost homogeneous. The user ultimately uses the mouse to vote according to his or her own satisfaction.