New Media Revelation 17: Reviews Class

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In many new media applications, the site is a rare type of vertical application: sub-industry.

Most new media have a sense of eight to 80 people, a feature that causes a wide range of applications to be noticed and intervened by the public, but it also poses a serious problem: the audience is not focused enough. This problem has a direct impact on business development. In fact, most advertisers find it hard to accept a media coverage of eight to 80 of all people (unless you're really big enough for anyone to admit that you're big).

Comment on the class site is not. Usually it will focus on a certain point: such as books (watercress, anobii), restaurants (public comments, Rice), tourism (green people), personal goal management (love Rice), stocks (Stocks said), health care (good doctor, 39 health), and so on. May be very successful in watercress, now there is a saying that these sites are called: Class watercress site.

Comments on the site to provide people-centric information organization page, such as a person's watercress, but the essence of the core is focused on things, such as a restaurant, under the comments with a lot of people. As a general visitor, it is mainly through access to a specific thing (books, restaurants, attractions, etc.) to gradually understand the site, and finally involved in it (invovled), become an organic constituent.

Some comments on the type of Web site can be directly generated through user behavior benefits, such as watercress. The user clicks a book to enter the purchase page (this page may be when, also may be outstanding, or other sell book site), all the purchase behavior, watercress can get a commission. This is actually a pay-for-effect advertising model, but more covert.

But most of the site is still relying on other ads to generate cash flow. Fortunately, these sites are more focused, so it is easier to impress the relevant advertisers. For example, the people on the network, at least, are interested in eating. Then, the mass comment net can sell some good position of home page to some hotel as advertisement income.

Comment on the site there is a trend to SNS development, its basis is such a sentence: Birds of a feather flock together. A person who has a common interest in something is likely to establish some kind of connection between them. Of course it's only theoretical. In fact, even though the Watercress group appears to be very numerous, there are actually not many really active.

Watercress spent a lot of thought to enrich the people-centered information page, compared to things (books, music, movies or other) as the center of the information page, watercress's mind did not spend much. But the SNS of watercress is not very strong. At least up to today, even if the function of watercress in addition to books to buy books there are many, but the general people, as long as the mention of watercress, the mind of the first emerging word is: book. (Of course, this has been quite successful.)

Like watercress site of the watercress, not to mention the other. Therefore, the review station to the development of SNS Road is still very long. There are many sites, I believe that in the capital consumed before the end of the day can not survive.

Twitter (microblogging) after the rise, in fact, and comment on the type of site is the best match. Most of the comments on a certain thing is very simple one or two words, Micro Bo is a good way to provide a comment on the nagging (through mobile phones, im can). Perhaps, many reviews the website is trying to develop, also unknown.