New media technology or national public Welfare accelerator

A blind beggar begged the poet Hugo, and Hugo said, "I am poor too, and have no money for you." He wrote a word on the card before the beggar: "Spring is coming, but I can't see her!" "So, moved by passers-by have put money into beggars tin ... The story goes: the participation of public welfare activities is not a matter of ability, but a method.　　With the rapid development of new media technology, Public Welfare 2.0 provides unlimited imagination space for the diversification of public welfare activities. What is Commonweal 2.0? It is through new media technology, the public good activities become transparent and credible, participatory, interactive and sustainable. In the public Welfare 2.0, we can not only know how our donations help people, how to help, and even chat and interact with the recipients.　　The openness of the new media makes the public welfare undertakings from the "lack of participation" era, the leap "The donation is just beginning" era.　　A public welfare personage pointed out that the network itself is a public good, does not need too much money, the sound is also a kind of public welfare way, through the micro-blog, the handset terminal and so on can conveniently do the public good. But no technical force, no full-time staff, no funds, public organizations how to use the information technology, so as to promote the concept of public welfare and the sharing of resources?　　On the afternoon of June 19 at Sun Yat-sen University, "Public Welfare 2.0 Salon", the public welfare sector people around this issue was discussed. "I never found an effective way to communicate. "The Guangdong Han da Kang Fu Association Zhiqiang to the network dissemination doubts." He argues that the new media has won more discourse space for public-interest action, and has also brought more confusion. "We generally use the message dissemination, the dissemination effect is very limited, often need to have interactive process beforehand, at least need to know each other's email address first." The number of visits to the site is also very small. The effective spread of micro-blogging depends on the amount of fans, more skills to attract audiences. "Despite the huge amount of human and physical resources involved in the spread, the results have been minimal so that Zhiqiang has to consider the issue of output." He has been thinking: what kind of change does the network public good marketing bring to the Commonweal action? In his opinion, what kind of reward can the Commonweal organization receive if he invests his resources blindly?　　And what kind of spread of the public good idea? Zhiqiang encounter output and investment ratio confusion, Shenzhen Public Information Research institute Director-general Lord more emphasis on the effectiveness and diversification of communication methods. He said: "And do business is different, do the public good must start with a high-profile gesture, the dissemination should be the first time to intervene." "In his view, the diversity of information carriers has broken the separation of the public and the organization, the public Welfare 2.0 means that the need to face more users, increased interaction." "N Go (nonprofit organization) to change the past and the public separation of the state, the mode of communication should be interactive. It is a good way to combine public welfare with fashion elements.　　For example, by the news of the title of Li Na French, the organizers can also come up with the relevant public interest ideas. To let the public organizations, volunteers and service target three docking, overcome the problem of lack of manpower, time, there are still ways to follow. OneIs that it can be aided by technological innovation, the realization of the Internet, mobile phone and mobile phone clients of the three linkage, AU, 365 Public Welfare Network has emerged; the second is, in the dissemination of the way to innovate, or with marketing organizations, "For Love Expedition" love groups and Guangzhou cancer Children Parents will provide a reference to this model.