New mines buried in mobile

These days, there is news that China Mobile launched the so-called "the world's most favorable" package, that is, users only need 15 yuan to enjoy WiFi monthly.

Of course, as a user, I would love to see cheaper data rates.

But in terms of product design, I have to seriously advise: operators, "No limit on the monthly" category of business please be careful to push.

In fact, from another point of view, it can be understood that operators to introduce similar packages, often have a more comprehensive purpose.

For example, a deep bundle of segments of the user.

For example, complete the "flow revenue accounted for" KPI's key indicators.

For example, to ease the current online traffic surge pressure.

Perhaps, there are more, more important reasons.

But even if there are many reasons, please remember three points.

First, the package is easy to set up, but it is difficult to cancel, especially when the user discovers a "bug feature" that can get great value from the package.

Second, any unexpected factor can ruin a good package, a good business.

Third, practice has proved that the operator's policy has a huge delay, that is to say, the policy of today, its role and negative effects, often in a few years, will really reveal.

Before the uproar of the 20-yuan WAP monthly card dispute, is a bad precedent.

In the 2005 just launched, China Mobile Network load has a greater wealth, users use more traffic, is more marginal income.

But what does it look like? China's mobile network is already under pressure from the explosion of traffic, the near collapse, these users can still use unlimited traffic to download 24 hours, or even do penetration access.

As a result, unwieldy.

And now, the launch of the "15-yuan WiFi subscription", the future will become another "WAP20", become another waiting to detonate the mine?

1, voice, SMS and other traditional business shrinking recession has accelerated, the future "flow management" in the proportion of income will continue to rise.

2, WiFi technology (802.11U) has been supporting real-time switching, the future is very likely to develop rapidly, become a cellular network of data streaming supplementary network.

3, in China's complex and chaotic distribution channel system, for specific areas of the specific users of the design of the package, at any time may flow out to other regions, other user areas.

4. Under the current network settlement rules, any net traffic generated by users will bring net expenditure to China Mobile.

5, the main package rules and "deposit fee gift", "activity gift" and so on, the latter has a time limit, you can stop at any time, the former modification or suspension will face huge user complaints pressure.

Perhaps there will be more trends and possibilities that I have not thought of, to expand the actual impact of this package.

Hopefully, by then, the package will not be fired into thousands of pieces; I hope the operators will not announce the suspension of the package service because of the huge problem, and hope that no users will hold banners and protest at the gate of the operators.

Of course, the first to complete the current KPI, perhaps the most important thing, anyway, there will be many problems in the future, anyway, there are successors to consider, has nothing to do with themselves.

Finally, by the way, where is the card for this package? I am also ready to buy a piece of hoarding.

Well, that should be a good idea.