New models for social shopping

We regard the combination of e-commerce and SNS as a "reliable" development model--sns solve the "earning yell" problem, and E-commerce can solve the "money" problem. Social Shopping is this one of the products of the combination. The social shopping model has not yet been fully finalized, and practitioners in the E-commerce and SNS domains can refer to new patterns that have appeared in. The following two foreign entrepreneurship projects for example, respectively, "Follow" and "like" two models.

1. "Follow" mode

Case: OpenSky Essentials: Twitter-style shopping guide

The meaning of "Twitter-style shopping guide", as we use microblogs, we will focus on some of the most popular users who are interested in individuals. The same is true for OpenSky, where users can follow people who are interested in a list of 60-person shoppers. These shopping for many people for fashion, health, media and other industries well-known figures. Following these shoppers, the user can see the reason for the purchase of the goods and notes they recommend. Users can then pick up the required items on the OpenSky according to the shopper's advice.

To encourage consumers to stay on the OpenSky shopping platform, OpenSky offers a weekly discount. Shoppers can recommend an ex-gratia item per week, and followers will enjoy a 40 percent to 80 percent discount on purchases. As a social shopping platform, OpenSky also allows users to log on with Twitter or Facebook accounts, excluding traditional mailbox registrations. OpenSky's shopping invitations will also be delivered to more friends via the user's Twitter account or Facebook account.

OpenSky CEO John Caplan says OpenSky's size has grown by 50% a month since April, and currently has 600,000 users. OpenSky also gained a 30 million dollar investment this week from VC companies such as Highland Capital, and the momentum was generally bullish.

2. "Like" mode

Case: Likebids points: "Like" Unlock coupons

This is another use of Facebook's "Like" column, about the use of Facebook "like" analysis, can refer to here and here. Users need to log on to likebids with their Facebook account and then look for the coupons they want and "like" them. Since all coupons on the likebids are locked, the user "likes" a coupon and doesn't necessarily get it. Likebids will unlock the coupon and email it to everyone who "likes" it, only if the "like" number of a coupon exceeds the standard set by Likebids. Likebids has another advantage in Facebook's "like" to unlock coupons. Users simply click "Like" a coupon, and messages about the coupon will automatically appear on their personal information wall and in the flow of friends. The Likebids coupon message will quickly spread through the social network, eliminating the link between the user posting the coupon message manually.

Likebids has fully exploited the advantages of the rapid spread of social networking information. However, Likebids also has a great shortage. Likebids currently offers only three coupons, covers a small range of products, and has few internet users to radiate. This shows that social shopping not only need the support of social network communication channels, rich commodity resources is the cornerstone of long-term development in the future.