New network interconnection Domain name experts: domain name branding is the trend of the general

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the latest data, at the beginning of 2014, the universal top-level domain for registration on the Internet will soar from the current ". com,. org,. NET" 22 to thousands, of which the Chinese generic top-level domain will appear on the internet for the first time, and Chinese domain names will cover more Chinese trademarks. There is no doubt that domain name expansion has brought new challenges to the domain name registration order.

New Network interconnection Vice President Yang Guofu said, for enterprises, domain name is not just a simple URL, enterprises in the operation of the site before the establishment of a good domain name, the future of marketing, corporate brand building has a vital role. But because the domain Name System global Unicom runs in real time, with a simple registration, immediate entry into force, first note, across the national boundaries and other characteristics, coupled with some enterprises in the establishment of the site at the beginning of the importance of the domain name is not enough, so often appear with the same domain name is registered, trademark rights of the interests of the phenomenon.

In the history of media reports, there are many well-known enterprises involved in such disputes, such as: Jingdong Mall has been involved in the field of E-commerce, has maintained high-speed growth and is well-known by the vast number of netizens. But Jingdong Mall once domain name is 360buy.com for a long time inside, many users think Jingdong Mall is 360 of its website, Jingdong later spent on the purchase of JD.com. Only product will be the original domain name is vipshop.com, the user is not easy to remember, only the goods will later spend tens of millions of vip.com purchased, now fully enabled.

In the face of increasingly severe brand name registration and infringement challenges, the establishment and improvement of the system as soon as possible the Internet brand protection mechanism, has become an urgent problem to be solved. In this context, the Internet name and digital address distribution Agency (ICANN) has launched a global exchange of trademarks and domain names, the trademark people to the information into the system, you can enjoy the world's only preventive trademark protection services, Then from the source to avoid the trademark domain name registration risk of the opportunity.

In this connection, the central Office of Business Development Center in the Internet Brand Protection Summit announced: the full launch of China's Internet brand Protection system, and ICANN launched a trademark information Exchange library (that is, TMCH) the trademark rights protection mechanism of docking, set up a set of information services, transaction processing, Butler service in one of the Internet brand Protection system. At the same time, in the State Administration for Industry and Commerce and Trademark Office of the Strong support of the establishment of trademark information batch audit platform, opened the Chinese Internet brand protection of "high-speed road."

"Through this mechanism, can effectively ensure that the Internet brand protection measures seamless convergence, to achieve the protection of Chinese brands on the Internet, to promote the strategic process of Chinese brand globalization, the future of Chinese enterprises will pay more attention to the brand and domain name of the link, the brand of domain name would be the trend." "Yang Guofu said.

With the official use of the domain name ". London" in January this year, more open personalization, proprietary domain name suffix will be emerging, while the Chinese generic top-level domain name ". Online" on January 17 officially open registration, which also marks the opening of Chinese domain name chapter of China officially opened, More brands will display their own intellectual property through Chinese domain names. For Chinese enterprises, this is a silent war to maintain the intellectual property rights of their own enterprise domain. New network interconnection by virtue of the accumulation of years of industry, through advanced technology means will, as always, provide the vast number of users with green security channel, in a broader, more diversified domain name space for the user's domain security escort.