New opportunities for Entrepreneurship-information overload in social networks

With the advent of google++, along with the existing Facebook, Twitter, and LinkedIn, social media can be said to be more and more. While there is no competition to say that these communities are fundamentally different, these companies now seem to compete instead of differentiating. We have entered the era of social warfare, but this has provided new needs and opportunities for entrepreneurs, and the following are the manifestations of information Overload:

Content overload

In this crazy social age, because the boundaries between different social networks are not clear and users feel the need to use different software and sites, hundreds or even thousands of online friends share content with us through a wide variety of social networks, creating severe information overload and becoming socially overloaded.

Between Facebook, Google +, Twitter, LinkedIn, and other options, what's the best way to publish a piece of content? Especially now with the addition of Google + 's social circle, making the situation even more complicated. In addition, brands are also lost in many options, and they have no choice but to let consumers get in touch with the message; and when they hear that even Microsoft is planning to launch a new type of community-sharing service, it's conceivable that many companies will follow up, and in the end will not each brand or every celebrity, are creating their own social networks for fans to share?

Social networking eventually becomes the built-in DNA for every site and service, and as Facebookceo Marzac once said, all social things become social, and that's the problem.

Select overload

In this situation, no one will know where to go to share or find information, and one of your sources may be an update of your friend, a company or a public figure.

It's sad that you can't get information from one place. So there are circles and groups that make it increasingly difficult for people to choose which information to share with, especially the advent of Google +. So a lot of people simply choose to share all the information openly, rather than spend time researching who is sharing it with. Many studies point out that most people take a simple choice when faced with too many choices and simply don't choose.

This is an interesting phenomenon: the rapid expansion of social networks can provide people with information-sharing services, and users do not have so much energy to choose information. The result is more confusion.