New opportunities for online shopping malls to be business-to-business

Similar to the real world in the store, the difference is to use various means of e-commerce, from the purchase to sell the process of the virtual store, thereby reducing the intermediate links, eliminate the transport costs and the intermediary between the difference between the formation of ordinary consumption, and increase market circulation to bring huge development space. As far as possible consumers to benefit, drive the company's development and Enterprise Take-off. To guide the steady and rapid development of national economy. Promote gross domestic product.

Divided into BtoB (merchant to merchant), BTOC (business to customer direct sales) and CTOC (customers and customers), now comparatively to a large extent, well-known brands have, BtoB is Alibaba, China manufacturing network, mainly wholesale, Btoc is excellent, new eggs, jingdong, ou cool can be understood as retail, CTOC is Taobao, ebay, Pat, Baidu.

Online shopping mall is for individual users and enterprise users to provide a full range of personalized services, and strive to create a cordial, relaxed and enjoyable shopping environment for users, and constantly enrich the product structure, to maximize the satisfaction of consumers with a growing variety of shopping needs. And by virtue of more competitive prices and gradually improve the logistics and distribution system and other advantages, won the market share for many years to stabilize the industry's first outstanding achievement, but also the trend of the times.

Recently, when the seventh ASEM Summit was held in Beijing, President Hu's concise three words showed the Central Committee's strategy to deal with the global economic crisis. President Hu:

First, "Firm confidence is more important than anything";

Second, "Asia and Europe to work together, cooperation and mutual win is our best choice";

The first thing we have to do is to get things done at home.

Can the speech for president He Hu bring opportunities for business-to-business? November 30, President Hu published an article on the Peoples ' Daily, Hu said: "At present, the international financial crisis continues to spread and spread, the external conditions of our development more complex." In a period, we will highlight the impact of the international financial crisis continues to deepen, The pressure of a significant slowdown in global economic growth underscores the significant reduction in external demand.

In other words, China in the next 15-20 months, through increasing domestic demand, to "digest" the domestic economic crisis and resist the external economic crisis of the "invasion".

The author gives a few practical examples of the above viewpoints.

The famous brand PPG is the product of Shanghai PPG Garments Co., Ltd., PPG is not a physical store in the whole country. According to the 2008 first half of the listed companies sales report, PPG's sales and gross profit has surpassed the domestic famous clothing brand Youngor Jager. Network Direct Marketing will become one of the main consumption patterns in the future.

Guangzhou, a considerable number of clothing companies have been installed business transfer to the Internet, businessmen mainly consider the following aspects:

1, the Internet can effectively reduce operating costs, such as no physical stores, no transportation, no large area of the warehouse.

2, the low cost of internet promotion, CCTV CCTV bidding, a small number of more than 50 million, more than 200 million (for reference since 2007, a advertising section of the bid price). The same price can be bought on the internet a large number of site ads, and is directed to launch.

3, through the online shopping system on-line sales apparel, do not need too high threshold and fast, safe.

4. There are many IT service providers that provide online mall system in China.

According to the author's observation, the foreign trade industry will be a huge impact, thus confirming the "winter theory" of the Alibaba Mr Ma. From the outside and within the conversion will be imperative, the business-to-business industry will ride on the "economic crisis of the big ship" to glory.

The author of the limited level, please send your comments or suggestions to: zhiweinet#gmail.com

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