New Order test for electric dealers

"Today is" double 12 ", it is estimated that everyone went shopping online. "12th, in Jinan Mountain Division Taobao Street shop selling clothing Wang Hongzhi early closed home, she told the Economic Herald reporter," Today's shop very deserted, basically no customers. ”

Herald reporters in the Ginza, expensive and other shopping malls did not see the "double 12" of the vigorous promotion, the salesman is about the activities before Christmas, these entities store on the "double 12" does not "cold", they are more concerned about Christmas and New Year's promotion.

and the physical store of the deserted diametrically opposed to the online electricity merchants of the festive breath. It seems that such a new holiday only belongs to the electricity quotient, "double 11" The smoke is not exhausted, another carnival has already come.

13th, http://www.aliyun.com/zixun/aggregation/7836.html "> China e-Commerce Research Center analyst, Network retailing Department director Mo Dai Green to take the reporter to interview, the entity store and the electricity merchant has respective exclusive group, Physical stores will avoid the specific sales festivals belonging to the electric dealers and focus on some longer holidays.

12th night, in 2012 China's annual financial figures ceremony, Dalian Wanda Group chairman Wang site bet: If the 2022 electricity market share of 50%, will give Alibaba Group chairman Ma Yun 100 million Yuan. This 100 million-dollar gamble can be described as the future of the electric power to add unlimited reverie space, but also for the "double 12" a lot of color.

The new tactics of the price war

12th, Taobao, the general manager of Chong to guide reporters said, in fact, "double 12" promotional efforts are not big, because experienced a "double 11", the business has not enough energy to stock, but the final volume display is not bad.

"The consumer who has become accustomed to the promotion will certainly be tired, the electricity merchant in order to be able to attract eyeball again, low price is" standard ", but no longer concentrate on the price war, but put up the creativity, launch the alternative promotion. Mo Dai Green said.

Herald reporter noted that and Dangdang "full 50 percent and again 500 return 100 Yuan cash coupons" advertising different, "double 12" period, Taobao changed traditional low-cost strategy, no hype, but the intention to open E-commerce SNS New Order test, that is, the buyer set up "Desire Price", The seller will then adjust and finalize the sale price according to the requirement.

Data show that as of 11th 10 o'clock in the morning, Taobao "double 12" total number of items reached 12 million, the number of registered sellers more than 1.1 million, the buyer to seek concessions of 5.46 million times, the seller responded to the baby number 3.93 million times, and once again set a record Taobao purchase activities.

Taobao known as "small and beautiful", Jingdong Mall is the main "white clothing", that is, the price of cabbage, service upgrades, beauty Courier Delivery Group, Tencent's easy to join hands with 500 brand manufacturers to launch a large-scale promotional "century double 12", and continue to perform "expensive on compensation, slow compensation, false on the compensation" commitment; Suning easy to Buy is played a "public card", for "Double 12" launched a 20-day "One Love in the end" activities.

Small and medium sellers need to save themselves

It is understood that the above mentioned registration of more than 1.1 million Taobao sellers, more than 90% of the sellers are stars and diamond-class sellers, only 7%-8% is crown grade.

Chong that everyone participates in activities, is tantamount to no activities, so the "double 12" he does not have too high expectations.

Mo Dai Green analysis, such as Korean clothing house such a big seller may participate in the promotional activities are not much, the intensity is not big. Taobao mall mainly want to target small and medium sellers, because "double 11" in the biggest profit is certainly big sellers, and Taobao also take care of in the "double 11" in less profit or a loss of small and medium-sized sellers.

Alibaba Group chief strategy officer Zeng has publicly said that this year Taobao "double 12" show More is "small and beautiful." He revealed that earlier this year, MA on Taobao, cat Whole Ali department put forward new requirements, starting next year, Ali group no longer assess turnover, replaced by the "double million" plan, that is 3 years to cultivate 1 million annual sales of more than 1 million yuan Taobao sellers.

"In the pocket of small and medium-sized sellers in this year's fierce competition environment is certainly more difficult, so the small sellers must save themselves, do not find ways to make their own strong, just want to wait for activities, the end can only be eliminated." "Mo Dai Green said," The sellers will be more and more in the mall, small and medium sellers to work on product characteristics, to seek products and services differentiated development, in order to continuously expand the space for survival. ”

"In the future, the market share of 50% of the electricity quotient, there is a certain possibility." "For Wang and Mr Ma to bet on the future market share of electricity dealers, Mo Dai Green says," but undeniable is, the entity store has its existence the demand, its user experience superiority is the electricity merchant is not able to compare, but the entity shop also is moving closer to the electric quotient, therefore the future entity store and the electric power business will have more cooperation outside the competition. " ”