New Oriental bubble out children's books next animation derivative?

New Oriental Group Vice President Wang Haitao revealed today, bubble children and a domestic child book company, to Bubble as the owner of the series of children's stories will be listed in succession. New Oriental positioning of the brand of children's group is gradually become a bubble, the next book audio and video will be animation, dolls and other derivatives? It is understood that the book Master plan has 20 fairy tales 2 paintings, 20 novels, 12 comics. The original purpose of this series of readings is to improve children's love for the Bubble brand. Many brands in the field of children have done horizontal expansion, from animation and animation started the Pleasant Goat Wolf, into the film, and children's supplies image authorization; The children's game started with Rice (Moore Manor/Purcell) is similar route. Since the new Oriental Hope bubble brand more like, and cooperation to publish books, the next step will not go anime, games and even other derivative products?