New Oriental Kong Jianlong: Mobile Internet is the battleground of the military

And information technology news March 22, hosted by iResearch Consulting Group, the seventh annual iResearch summit held in Beijing. The annual meeting of Ereli lasted two days. Many industry leaders participated in the summit forum on the first day for exchange and discussion. The next day March 23, the industry elites on-site multi-dimensional analysis of industry dynamics, share successful experience and unique insights. New Oriental Education Group Marketing Kong Jianlong delivered a keynote speech.

"The number of New Oriental's annual training nearly 3000000, so far accumulated training of 16000000000. How offline brand culture with the combination of online, this is the new Oriental platform to build the platform after which we are doing," Kong Jianlong said.

Kong Jianlong also believes that the mobile Internet as a key development trend in the next Internet era has become a battlefield in the global industry market, New Oriental Net in the web-side continue to develop at the same time, launched wap website m.xdf.cn.

The following is the New Oriental Education Group Marketing Kong Jianlong speech Record:

Kong Jianlong: New Oriental has been a language training business as the core, is a collection of education and training, educational product development, educational services is one of the major integrated educational technology group, this year is already the 19th year. After 19 years of unremitting efforts by new Oriental people, New Oriental has now developed into one of the largest education groups in China.

As a typical traditional enterprise, New Oriental "touch the net" time is still relatively short. By the end of 2010, it will begin internal integration and readjustment and information construction. April 15, 2011, the official birth of the new East Network, and the opening of the new domain name www.xdf.cn. Web site has a class newspaper class, teacher Q & A, online consulting, online assessment, learning information, student services and other six major functions, the core is to increase the service to students.

Ereli today to our theme is "the era of online marketing dreams." This theme and New Oriental's entrepreneurial spirit is very appropriate. New Oriental is a dream enterprise, and we organize "Dream Journey - Large-scale Inspirational Lecture" every year. Tens of millions of university students participate in the activity. In recent years, we have also begun to focus on the online promotion and marketing of the Internet. In the new Internet age, we are rapidly transforming enterprises from traditional businesses to online marketing.

Internet as a business to do?

The first is online marketing. The Internet has become an indispensable and important choice in the marketing process. Followed by e-commerce. Enterprises can use scientific and effective e-commerce is to improve business efficiency and expand customer. Third, online public relations. The Internet is an important platform for enterprises to conduct public opinion monitoring and word-of-mouth management.

New Oriental annual number of nearly 3 million trainers, so far accumulated training of 16 million students. How offline brand culture with the online combination, which is the site after the New Oriental platform we are doing.

This year, New Oriental gradually put emphasis on effective marketing, including SEM's transformation. At the same time, for social marketing, we have just sorted out the Weibo matrix and narrowed the gap with the participants through a new type of self-media. The third is word of mouth marketing and data marketing. Through these marketing methods, we can get customer feedback in time.

New Oriental Net With 30 million educational netizens, over 2 million new students, more than 10,000 new Oriental teachers and a large number of original articles, plus the New Oriental's 19-year brand advantage, we can do many things by using the Internet platform. Last year, New Oriental spent a year to perfect the New Oriental network. My goal is very clear, is to create a one-stop lifelong learning network platform for students to provide learning planning, learning navigation, class newspaper classes, teachers Q & A, online consulting, online evaluation, authoritative information, student services, interactive communities, etc. service. Students of all ages can search training courses, conduct online tests, interact with celebrities and enjoy new Neo-Oriental education services during the era of mobile Internet.

New Oriental Network product planning is divided into five sections. Consulting, Interactive, Application Services, Syllabus, Mobile Internet.

In order to enhance the user experience, New Oriental network has undergone several revision, each revision we focus on the realization of interactive effects. Focus on creating a bar, learn it, BBS community platform to help teachers and students online interactive exchange, editing homework, class Q & A, learning courseware and other activities for students to provide more value-added services.

Mobile Internet as a key development trend in the next Internet era has become a global battlefield in the industry market, New Oriental Net in the web-side continue to develop at the same time, launched wap website m.xdf.cn. At the same time planning to deploy ios, android and other platforms for various types of App applications in the education industry, ahead of the layout, to seize the initiative to lay a solid foundation for meeting the mobile Internet.

Currently, New Oriental Baidu included more than 4 million, Google included more than 5 million. Online registration system in the course, an average of every 50-60 users into an online order. Beijing, Wuhan School an average of 30-40 visit a user to generate a user order. Revenue from Internet marketing this year far exceeded our expectations. Our next job goal is to bring more effective conversions to schools by optimizing New East Network.

The Internet can also bring more potential business value to the enterprise. Such as advertising revenue from non-competing education peripheral products, VIP online vip service fees, advanced customized subscriptions to various applications, revenue from downloading mobile Internet applications, and database re-marketing.

Our goal this year is to set up an authoritative educational content service platform and work hard to become the best integrated learning service platform in the country so as to finally achieve a one-stop lifelong learning service platform. Also hope that more people pay attention to New Oriental, support New Oriental, thank you!