New Oriental Online Chang: I am a subversive in the new Oriental interior

Absrtact: June 18 News, by NetEase technology and NetEase News client jointly sponsored 2014 NetEase Future Technology summit held in Beijing today, this summit theme for the Internet + Change the world, explore the Internet and traditional industries in the process of integration of new opportunities and new species

June 18 News, by NetEase technology and NetEase News client jointly hosted the "2014 NetEase Future Science and Technology Summit" held in Beijing today, the theme of the summit is "Internet + changing the world" to explore new opportunities and new species in the process of integration of the Internet and traditional industries, covering new media, internet finance, intelligent hardware, Smart cars, online travel, online education, online music and so on are currently the most popular topics of concern. "The goal of online education is to subvert the new Oriental and I am a subversive in the new Oriental," said New Oriental online CEO Chang in an online education roundtable. ”

In Chang's view, online education is definitely a gold mine: "Education is just needed, everyone needs it, and every user thinks education must pay, which is a good business model." ”

"New Oriental started online education 10 years ago, so we are not the followers of the new concept, but the initiator," Chang said, referring to recent anxiety in new Oriental. ”

Finally, Chang said: "The traditional industry and the Internet industry will be very entangled when embracing, on the one hand, hope to be able to extend their business, on the other hand, fear of gold has not Amoy, what has been lost." "In Chang's view, online education is now more chaotic, with more people and more industries joining the online education sector in the future."

The following is a transcript of online education Roundtable dialogues:

Yang Shoubin: Thanks for the applause, the more enthusiastic the audience applause, the better the status of the host. Gentlemen, I came back from America last night. Why NetEase Open so many will have so many people back from abroad, I see the success of any meeting lies in positioning, and named to get a good call NetEase future Technology summit, as if who does not come will be abandoned by the future, so who dares not to come. The topic we're talking about today is nuggets online education, with three people talking about themselves and doing things themselves.

Zhou Feng: My name is Zhou Feng, I am netease, I mainly do is Youdao dictionary. The third thing we are doing now is to do the online education in the English industry.

Fu Choi Rui: I began to play in the school of interest, from the Internet education industry to create a sense of responsibility, but the more do feel more interesting and found not only the market is big and the future is good, so feel a sense of mission.

Chang: Good morning, everybody. I am from new Oriental, my name is Chang, I do online education in New Oriental, I should be the most tangled person in the online education industry, because everyone is saying that the mission of online education is to subvert the new Oriental, and I am the one who is ready to subvert the new Oriental in the new Oriental interior. I am the infernal way.

Yang Shoubin: The topic we are discussing today is divided into two categories, the first is three public topics, the second type of problem is that each enterprise will be targeted to ask questions, of course, in the second stage I want us to do a role swap, I put to the Youdao problem, in our weekly answer after the other two will ask you to simulate, If you are the boss of the Youdao, what will you do?

First, we are in the online education era, first of all do you think that online education is a gold mine? Why is that?

Chang: I think the answer is yes, because online education as a cross-border integration of education and the Internet has the characteristics of the Internet and education, the most important feature of education in China is just need, everyone needs, and every user thinks education must pay, Paid education is a feeling of certainty, so the gold mine is a commercial institution.

Yang Shoubin: Your point is that education has always been a gold mine, just a different way of digging.

Fu Choi Rui: I have not encountered other near, this must be a gold mine.

Yang Shoubin: You suddenly born in Jinshan business.

Fu Cai Rui: This matter is divided into two aspects, in fact, everyone is not in the people who want to hear is that this is a gold mine, just came in to think that this is a gold mine and very confident, but the truth is true in the people of this gold mine even is the hardest to dig.

Yang Shoubin: Education is still earning the money to sell cabbage is still in the heart of selling white powder.

Zhou Feng: Education is now a more popular point of view education with medical and financial basically everybody will talk about that under the Internet a gold mine, but its problem is also said that the actual we do will find the user enthusiasm is very high but not easy to do, we hope this gold mine can be dug immediately, so I think this is a critical state.

Yang Shoubin: Second question, I'll check first. Sun always said that after the celebration of the 20 anniversary of the Great Hall of the new Oriental, Mr Yu was deeply entangled and challenged to think that the new Oriental was doing the scale of the 20 and suddenly came to an online education challenge very big, Is it true that the night after the celebrations and the executive discussion of online education to express their fears and worries?

Chang: This thing is true, from the Great Hall directly to the outskirts of Beijing, but really should be called content is interpreted by the media.

Yang Shoubin: Because the upper class people are willing to listen to some conflict and dirty things.

Chang: In fact, I think the media is too much to interpret the anxiety of old Yu, zoom in, he really is very anxious in these years, because I actually in New Oriental has been doing for 10 years, I came to new Oriental because want to do online education, the new Oriental has been launched ten years ago to do this thing, In fact, Zhou Feng and Arnold are veterans of the industry. Yang always said that this is not a gold mine, in fact, gold has a lot of digging law, then online education is also alluvial.

Yang Shoubin: It's not a bonanza. Of course, we also see that with Mr Yu's heightened fear and anxiety, your position in the new orient is growing. The question to ask is whether the relationship between online education and traditional offline education is a combination of innovation or revolutionary subversion. I'd ask three to answer.

Chang: The question is asking the most in new Oriental, my personal opinion is that I think I come to New Oriental is actually a particularly interesting role, I think Old Yu why did not find the principal of the new Oriental and find me, I am from the IT industry, in fact, a traditional industry in the online or with the Internet hug, Would be very tangled, and on the one hand he wished to extend the development of his traditional field, but on the other hand is very afraid in the mine has not dug up or gold has not been found in the time but lost what is now, so find someone outside the industry to do this thing, holding the attitude of trying.