New Oriental online through retail convenience store and supermarket sales learning card

Absrtact: June 25 Morning News, online education website New Oriental Online recently joined hands with China's first gift card distribution Platform Card shopping mall launched the new Oriental Online gift card, the first line of education products into the offline retail convenience stores and supermarkets, consumers can be in the beauty of goods and fast passenger

June 25 Morning News, online education website New Oriental Online recently joined hands with China's first gift card distribution Platform Card shopping mall launched New Oriental Online gift cards, the first line of education products into the offline retail convenience stores and supermarkets, consumers can be in the beauty and fast 210 stores Card shopping mall card rack to buy new Oriental online gift cards.

New Oriental Card Shopping mall carefully built new Oriental online gift card, can allow students within a kilometer away from home to buy the fast customer and the new Oriental gift card, buy cards through the new Oriental Online registration can be in the new Oriental Online website to buy arbitrary learning courses, covering postgraduate, 46, Junior high school, go abroad test, new concept, Foreign teachers, such as oral English more than 60 kinds of more than 2000 doors.

New Oriental Online as the earliest entry into the online education sector, the company's cooperation with the card shopping mall, from the offline convenience store channels to use the "last kilometer" advantage and summer is coming to guide users to enjoy learning services online, is the current industry rare O2O retrograde.

In recent years, the concept of online education continues to go hot, some traditional education enterprises and new companies with internet background, have focused on the "online", or direct online education, or into the "O2O" tide will be the network as the front of the main battlefield of marketing.

Observers said that the education industry increasingly competitive, network promotion costs high, the new Oriental online This "grounding gas", not only can avoid the fierce line of positive competition, but also low-cost access to the vast number of net learning users, can be described as much.