New Oriental said summer class 15,000 people report CCTV ads have effect?

New Oriental official website issued a report, summer boarding class ushered in the peak, only July 13 on the same day there are 15,000 people to report, refreshed a daily record of registration. New Oriental expects more than 250,000 students to study in Beijing at school throughout the summer. In the last quarter (2013 Q3), the total number of new Oriental registered students fell year-on-year, from 596,100 to 576,900, down 3.2%. New Oriental CFO Shedong explained at a later analyst meeting that the total number of students dropped as a result of the closure of some learning centers. "The normal annual enrollment growth is around 8%, and the other 4% is from the growth of new learning centers." This year we have not increased the learning centre, but it is decreasing, so the number of registered people continues to decline. This will not happen in the next few years (students are lost by shutting down the Learning centre). For training institutions, the price of the course is not changed, under the premise of the decline in the number of students is obviously not a good thing, new Oriental also in the summer before the arrival of the enrollment of the "big Kill"-the first Test water television channels, from June 20 to 30th, in the CCTV multi-channel intensive advertising. The above background, "record 15,000-day" report, whether the new Oriental CCTV advertising has a certain effect, or even out of the shadow of the students drop?