New Oriental strengthens teacher control: forbid teachers to cooperate with YY

YY announced last week and new Oriental cooperation, hanging a series of summer lectures and courses. The industry is discussing whether the new Oriental move will be a bellwether for large institutions, or whether it will "leather their own life", the new Oriental rapid backhand strike: not only do not recognize the authenticity of the message, but also issued within the notice, is strictly prohibited head office, subordinate institutions and teachers in YY and other competitive institutions to carry out lectures, courses and other cooperation. This is called "on the prohibition of cooperation with the business of competitive web sites," the provisions of the (new Oriental) any body can not cooperate with the business competitive institutions, such as YY network can not be carried out lectures, open class cooperation, resource Exchange, Advertising Division, the Division of Curriculum cooperation, joint promotion and so on , any teacher can not record courses or network promotion on the business Competitive network platform, and welcome to the new Oriental Online company to record courses and promote. The notice stipulates that any agency or department has cooperated with the above-mentioned provisions, and immediately terminates cooperation and all the contents of the cooperation; any teacher to carry out the above cooperation, the immediate rectification. The work of the Group marketing department as the responsibility department, regular inspection and spot checks. Competitive institutions include but are not limited to YY. At present, the popular online platform for more than shell, transfer classes, etc., I am studying in the party and other apps, all in the "notice" limit its columns. Yesterday, I know the Web published "Why do I leave new oriental?" A former new Oriental teacher's letter, the industry's "Dongcheng teacher" Comment: Large educational institutions to control the teachers of the key is to recruit students, if the teacher's reputation is large enough to be able to recruit students, institutions to teachers lost the use of value. In the cooperation model of network platform such as teacher and YY, the third party platform actually plays the role of the Organization: to provide promotional resources, to help recruit students, to provide venues (channels), and even to share charges. If a teacher accumulates some influence on the platform and even gets a good income, the agency will have a much smaller hold on it, which is also a worry for traditional institutions. In the past yy most used for free lectures and public classes, teachers "make a yell do not make money", the organization has little impact. But the recent YY accelerated commercialization, the introduction of the IELTS 700 intermodal channel. Teachers can be divided into lectures, with tangible benefits. and Zheng and other famous teachers have taken the first step, full time to move yy. This may not be a good signal for the big players. Therefore, to strengthen the control of teachers and other aspects of demand, then prohibit teachers in the "competitive platform" to record courses can be understood.