New "overseas Study Apartment" premiere network drama into a new marketing channel

In the Thursday, the new education Toupai of the scene of the network comedy "study Apartment," the premiere of the Great Toupai of "genius of Evolution 2" has also been played to the sixth episode. The new Oriental occasion "Chinese partner" has recruited an enrollment and stock market applause, compared to the film, the lower cost of the network plays will become the marketing new favorite of large organizations? "Study Abroad Apartment" is the first study abroad theme network sitcom, by the Hangzhou Sai Bean culture and the new education joint shooting, a total of 6 episodes have been completed. Maya, president of the new education, said, "The new people want to use different perspectives and forms, the real record, reflect the life of studying abroad, so that they know how to study abroad, so that the sitcom." Earlier, Xin Tong also had a book on the life of studying abroad, "change: The face of the age of study." Cross-border network play, learn more rich experience--2008 years, learning big in the sitcom "Home has children 5" in the implantation. Last year and the boiling point of the "genius of evolution" in the first quarter, the big CEO Jinxin to the media revealed the water test network play the original intention, "this drama is an initiator, we have such a concept." We advocate personalized one-on-one, but what is a good personalized teaching method? Words are hard to articulate, and we want to show them in a richer form. Coupled with the previous "Home has children" cooperation experience, chose to do online play. "In terms of content, the material of" The Theory of Genius evolution "all comes from the big real case, and the first season is also the Tutor center of Learning big. The play in the first quarter through the Archie Art play, two months to obtain more than 20 million clicks, and has landed Chongqing satellite TV, Gansu TV and other local channels. In addition to the Internet play itself, learning also carry out a matching marketing mix-recently opened the "Evolution of Genius" in the third quarter of the recruitment campaign in the major cities to audition for the small actors, play plays, performances and talent, the promotion of the general election to Beijing. The selected actor not only participates in the net play, but also becomes the spokesperson of the major education. "Now television, video site-made drama cost in general in each episode of about 500,000 yuan, if the use of some new actors, the cost can be further reduced", a TV writer blunt, material and marketing properly, the net play to recover the cost is not difficult--in addition to video web sites and television late procurement costs Some of the impact of the screen before filming will be linked to a number of advertising implants. The second homemade drama, "Women's Toupai", for example, 12 set cost less than 8 million, before the premiere has been gold cabinets, Alipay and 361 degrees, such as brand sponsorship and implantation, about 4 million yuan. In the average price calculation, learning 10 episodes of drama shooting cost of 5 million yuan, new Qualcomm 6 set "study Abroad Apartment" in 3 million yuan, even if all as a marketing expenditure is not too high. The effect is good, besides also can have certain direct return (insert advertisement + Copyright sale), he le? However, as the training industry competition, film and television industry is not a real gold and silver, shot to be careful-data show, 2011, the application of the TV series nearly 30,000 episodes, the production completed and the SARFT issued a license of 14,942 sets;Can enter the television station gold file less than 6,000 episodes, each link must cut off more than half. Training institutions across the border to play film and television marketing, or to master a basic principle: brand implantation can, do not make a purely own ads, promotional films, after all, not many people are willing to spend hundreds of minutes to read a series of ads. If you do not have enough confidence in the long series, then start a micro-film practice practicing bar, the effect is as good.