New owners talk about how to promote the industry-type website

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As a new webmaster, the promotion of a steel-type news site has been one months. In this one months, I read a lot of web site promotion, SEO optimization of the article, I also summed up some of the industry's website to promote the idea. These ideas are far from experience, but just to share with you:

At the beginning of the website promotion, I thought a question, is the profession type website and the popular website difference is where. I here briefly summed up the industry-class sites compared to the popularity of a few advantages and disadvantages:

Disadvantage：

(1) strong professional, promotion channels are relatively few; for example, we do a steel website, we in the process of promotion can not be in the subway, television to do promotion. Because through this wide range of ways, it certainly does not achieve the effect we want. So the common way of promotion on the professional website, is not to promote the role of;

(2) The audience is small, difficult to find, professional web site generally the audience is relatively small. Not like shoes, clothes, these goods, who will need. So how to find this kind of audience, is also a more troublesome thing;

Advantage：

(1) The audience is small, easy to analyze; there are pros and cons, although the audience is a small disadvantage, but actually has its own advantages. The smaller the audience, the more we can analyze the behavior of this type of audience, like content and preferences. Less people, nature is easier to analyze. Analysis of their habits, we are good for our website for targeted promotion, so that the effect of promotion to achieve the best;

(2) Professional strong, easy to find the promotion of the point of entry; with the advantages (1) Similar, professional strong, natural we targeted less. We only need to focus on these professional problems to dig into the content of the bright spot, nature can give users a good feeling, such a promotion is once and for all, twice the effort.

So we in the promotion process, efforts to avoid professional website in the promotion of disadvantage, seize the main advantages to promote. This caught the main contradiction, the natural effect is good. In the promotion process, we followed the following several methods:

(1) the promotion channel; the industry type website must have its own characteristic, for example this profession person likes to see what content? All like to go to what website. This industry has a high popularity of the forum and so on. After mastering these contents, we can go to these places for a purpose to promote the website. The way to promote the need for everyone to pay attention to, if caused by the user's aversion, then the effect may be counterproductive.

(2) The promotion way, the promotion way is various, but still must study the profession user's custom carefully. For example, people in the industry like to use the way of QQ message, then we will be more through the QQ to promote; if everyone likes the forum, then we can through the forum to promote. And so on, grasp the habits of everyone, so as to achieve the effect of promotion;

(3) The promotion of content, the promotion of what kind of content, but also industry-type site is worth probing into. To promote a content that everyone likes to read, you may soon be able to remember this site. If the promotional content is not attractive enough, then you may promote your site 100 times, no one will remember. Therefore, to find promotional content, we must understand the industry in depth. In the industry to find the most favorite things, will these things as a medium, your site to promote to others, can play a promotional effect.

The above is our experience of a little promotion of the website. Although it is not a "gold theory", but also our time to promote some of the experience. The article is provided by Easy steel information www.egng.com, starting ADMIN5, welcome reprint, but please indicate the source. Thank you!