"New Oxygen" is a plastic communication community

"Doctor Doctor! I single eyelid, convex forehead, size eye, short nose, still pancake face, I still have saved?!!! ”

"Well, as in your case, we recommend that you melt down and recast ... ”

A little joke. If any of the children's shoes are unlucky, maybe you could try new oxygen.

"New Oxygen" is a plastic communication community, users can make "new oxygen" to share their plastic experience, record their own recovery process, but also in the "new oxygen" to find a reliable hospital and doctors. Currently, "new oxygen" already has iOS and Android clients.

Like "Aunt", "new oxygen" positioning itself as "tool + community" type of Internet service. First, "New oxygen" is a shared community with more than 500,000 registered users, active in 10%~15%, and users can share their various content about plastic surgery, such as surgical experience, recovery history, and symptom assistance.

In addition, "new oxygen" also has "postoperative nursing diary" This tool to the service, allows users to record their recovery every day, such as symptoms, swelling, pain, scar, etc., but also provide some basic knowledge of plastic surgery and recovery tips. "As a matter of fact, the average user knows very little about plastic surgery," the founder Venus told me. The new oxygen ' can also help them to build up the relevant knowledge quickly in this aspect, for example many people will think that the micro-plastic surgery is very safe, plays a needle hyaluronic acid what is not serious, therefore will choose some irregular medical institutions to accept the service. But in fact, every year there are a large number of patients who have been blinded by irregular injections of hyaluronic acid. So we're going to remind users who have been injected with hyaluronic acid to seek medical attention when they encounter blurred eyes. ”

"New Oxygen" also provides many plastic surgeons and plastic hospital resources in the community. At present, this part of the resources are from the plastic body to the "new oxygen" application, and then "new Oxygen" has a dedicated team to audit these organizations, through the platform will be placed for users to understand, consult and provide evaluation.

Talking about the "new oxygen" closed-loop problem, the founder of Venus expressed some helplessness. Now under the line of many plastic agencies still use very traditional mode in operation, users through the "new oxygen" to the line, but will find that the face is still very not satisfied with the plastic services, including prices, plastic content of a variety of information asymmetry problems will appear, but "new oxygen" The hope is to use the increasing user to push the reshaping organization to make the change.

In my opinion, the fact that someone is willing to share a picture of their own plastic surgery on a social network is surprising to me, and Venus shares some data about the "new oxygen" user. In the "New Oxygen", the largest proportion of registered users is the age of 30~40岁 women, this part of the total number of users accounted for 40% of registered users. Interestingly, however, more than 50% of the community's contributors are not the users, but the ones. "I have communicated with a lot of young girls, they all say that cosmetic surgery is very common, just a kind of expensive consumption behavior, and they are happy to share their experience of plastic surgery, they will feel that the beauty of their own is very worth sharing things." Venus told me so.

In addition, the atmosphere of the social platform is also important. On "New Oxygen", many users have doubts about the results of their own plastic surgery, they will bask in their photos, seek help from other users in the community, or plastic organizations, while others will look at the photos shared by users who have had the same plastic surgery to determine if their status is normal. As a result, more users will naturally be willing to share their photos.

"New Oxygen" in the first half of this year to complete its own millions of U.S. dollar amount of a round of financing, investment side for Jingwei venture. At present, the team has more than 30 people, of whom 2/3 are technical and product employees. Venus, the founder of the former MOP's product operations director, joined Tencent in 2009, as Tencent Tenpay Department of Product operations director, later from Tencent left, the founder of "New Oxygen."