New phenomenon in the industry: the sale of hand tour works must be continued

A game sold after the sale, if not encounter such as team infighting and other accidents, will launch a series of continued to consolidate their successes. For example, Angry Birds and its descendants, the endless "Final Fantasy" and "Dragon Warrior", and King's series of "Saga" as the end of the casual game. The former president and Tianyang of SE have said to the media: "It's too hard to get a middle-color, and once we're in it, we're going to suck it up." "Adhering to such a concept, to a mobile phone games launched a bunch of rumored or continued, there is no unreasonable."

New phenomenon in the industry

Compared to single game, online games to continue to do a lot less frequency, we can easily find many have been operating more than seven or eight years, to now still making money in the end of the product. They keep updating existing content, adding new gameplay, enrich the experience of the players, so the continued market demand is limited, the most typical is "World of Warcraft", of course, like "Dream Star 2" "Guild Wars 2" "Paradise 2" This kind of famous works are also a lot, but compared to the great environment of online games is very rare.

Online games to the hands of the platform, the situation has changed, a product in 3 months after the advent of the list may fall, 1 years later may even disappear. Compared to the high cost of the end-travel vendors, the big production, mobile game developers are more willing to do some "pioneering" work: rather than the existing products to do deep, they are more willing to open new pits, expand product lines, recruit more users. Compared to "a hammer will be life and death," the end of the game, mobile phone games, the cost of trial and error is even lower, so take advantage of the original IP has not been too gas, quickly launched a pile of continued trial and error.

Se's "Million Arthurian" series is guided by this idea to develop multiple derivative works. Card Game "The spread of millions of King Arthur" since 2012 after the shelves, long-term entrenched in the day of the best-selling list first. But as an early card game, players in addition to watching the card Bang Bang Bang to fight, other things can do is to clean up the backpack and change the lineup. Late game because of the operation strategy to large r players tilt, too fast game updates let ordinary players tired, into the 2013 after a large number of users lost.

As a "hot light novelist Sickle pond and horse writing" as one of the selling points of the game, SE tries to expand the main plot to save lost users. But the trend of the new plot and the author's famous "Magic Books", "Science and Magic battle" consistent routine is too consistent, let fans disappointed. Ultimately, the attempt to add to the setting and broaden the worldview to retain the player has failed.

"The Orthodox sequel" of "The Million King Arthur", "The Good away sex million King Arthur", it was originally published as a multiplayer online war genre, and its published works also had a flash of "The Unique million King Arthur", fetal death in the "Million King of God". The product is the main multiplayer war, the combat system has been a subversive change, the player in the fight to gain more initiative. Although not as good as its card predecessors performance, but still achieved great results, on-line one months, the game in the day of the tenth best-selling list fluctuation. Such a performance is related to the foundation laid by the spread of millions of Arthurian people: the "Orthodox sequel" attracts a lot of former players, and those old gamers who once said that they never play again are back on the British continent under Arthurs.

The continuation of the micro-innovation

In fact, hand-play is almost the least critical player in the game industry. In the traditional game market, fans expect a series of inertia from the ideal sequel, when the continuation of the series and the larger offset, it will resist. And there's so much difference in the way that the "good away sex million King Arthur" and "the spread of the Million King" play, also can get a good voice, in other types of game market is rare, hand-tour developers should be so well served, easy to meet the players and the ecstasy of dancing.

Se for "Million King Arthur" a series of follow-up product plans, a little bit of the meaning of shooting birds, suitable for the vast number of product line large hand tour manufacturers, it is difficult for other vendors to take. Other manufacturers are more cautious about the follow-up to their well-known hand tours.

This July, the Chain Wars 2.0 version of the chain Wars: The New World of stumbling launched. The updated game play has not changed, but there is a big change in the content of the game-as the end of a large piece of information, the game as a new map integrated into the 1.0 version, and now is still updating the main plot.

As you can see, Sega is trying to create a complete worldview for the game, constantly refining the story by constantly introducing similar forms of information. Conservative "telling new stories to old players, telling old stories to new players" strategy does not go wrong, according to App Annie's data, the game in the general rankings before and after the update, the game December 4 climbed to the seventh best-selling list, the current fall back to the best-selling list 50 up and down.

The same is the ball game, with the plate and more stringent conditions limit the difficulty of the game also increased.

Japanese National-level hand tour "Zhi long fan City" in the treatment of "continued to" the issue of more alternative. In order to attract female players, GungHo at the end of July launched the "Zhi Long fan City W", this chapter of the popular mascot "Egg Dragon" has become the protagonist of the game. The game integrates into "Zhi long fan City" in the installation package, and with this friend Interworking, realize the "one app has two games" concept.

In fact, the new novel embedded in "Chi long Fan City" is not friendly to novice players-as compared to the previous one, the bead plate has changed from 4,5x6 to 6x6, and the larger plate is a tougher removal condition. The early stage is mostly 3~4-colored beads, but after 45 off, the plate surface of 36 beads can actually appear 7 different kinds of beads. If the player at this time to eliminate 4 strings of the same color, that means to eliminate at least 12, but the 12 to each 3 separate operation, otherwise the system will not count as 4. This is why the plate will become a 6x6, only the disk is big enough to find a way to make such a elimination.

The continuation of the Chinese market

When "My Name MT2" first appeared in people's Field of vision, it also called "My Name is Mt"

Look back to the Chinese game market, except those who launched the "XX second-generation" works, the current market on the comparison of the mobile Phone games series, the first push of the excellent "I call Mt Online" and "My Name MT2", the former is hit card game masterpiece, the latter became a "Legend of the Sword" similar game, Looks like the wind--the game since the line has been in the top of the best-selling list, and has been the big promotion of Tencent game.

But from the quality of the game itself, the game in the "Legend of the Sword" under the framework of no great breakthrough and innovation, under this framework, is not yet perfect product details. For example, even to the official version, from the combat interface switch to the selection of the interface, we will first see a flash of the main city screen, and then see the game map. As a 16-month development of the "eight-screen in one" platform game, there is such an optimization problem, it is a bit unjustifiable. In addition, the growth curve of the game is still a problem, the level of constraint is too harsh, 3 days after the game can do too few things. In "My name MT2" public testing, the site has a similar assessment, from the current official version looks, the development team apparently made a certain effort-but how effective, temporarily difficult to determine.

The domestic mobile game market justifiable "xx second-generation" is not much, that may have little to do with China Mobile's gaming boom, but similar things have long existed in the era of client-side and web-game times--fewer, and fewer to reproduce successfully after a great success. In the final analysis, how many game developers can organize, summarize, and summarize the reasons for success to a set of methodologies and reproduce them perfectly rather than hoping for luck?

In politics, there is an interesting phenomenon: "The curse of the US president's second term." "That the second term of office is almost always" disappointing and sad ", when the president of the United States is generally faced with ambitions, scandals and a slump in support. In mobile games online, this law does not seem to set up at present, well-known mobile game of the continuation of most of the better continuation of the predecessors of the brilliant, they live very well.

In any case, MT2 's current market performance may loosen the wait-and-see firms, in the domestic market at all stages of the hand-wind of the CP, will probably weigh the weight of the hands of the IP, weigh the past accumulated popularity and the loss of these years of the players, from this piece of the Red Sea and then a stroke. As for the continuation of the practice, it is at least not the most urgent problem for many manufacturers.