New Point of view: Site keyword Ranking changes are not always due to external factors

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Often see a number of friends of the site keyword rankings have changed to find out why, to ask the master is not the search engine is the algorithm has changed Ah, hurriedly see their own chain is not lost, friendship links are not being removed by others. Included is not down, is not a competitor beyond a series of reasons to analyze. There is also a situation that is the ranking rose, the factors that many people will not go to analysis, the majority of people think I have done so much effort, the ranking is supposed to rise. Or also from the above enumerated some reasons to analyze, in fact, everyone in the analysis of the site ranking changes when too much attention to external factors and ignore the intrinsic factors.

Perhaps because the internal impact of the ranking factor may be more vague, not easy to be observed by us, observed or maybe we are not sure it must be so, so you may not have any confidence in this area. We can only go to analyze what those outside the chain of growth and inclusion of growth, because this is obvious, that affect the site ranking changes in the intrinsic factors?

1 page speed, the opening speed of the site this is also no need to say, Google made it clear that this is the impact of the Site keyword ranking factor, but the attention of less friends. You may also think that this earth people know, but the stability of the space you have to pay attention to, if you just start to buy this space is good, but this is going to change, if the later space speed changes and to your site to reduce points this may be overlooked.

2 content of the scarcity degree (similarity) as well as quality, content is never outdated topic, meaning that your site must be unique content, even if there is occasional reprint, but with the original proportion of control within a reasonable range. But sometimes we think that the things we publish are helpful to the user, but your content users are not looking or worthless, at least compared to the previous content, you later sent the quality of the content is relatively poor, and this subtle difference is not easy to detect, but not very intuitive data. So maybe it's the quality of your content that's falling.

3 site links Recommended Internal Link recommendation is also a constantly changing process, sometimes these changes in the process we can not be very good grasp. For example, our collection continues to rise, then the internal page to the homepage contribution weight will also increase, the recommendation on the page will also be strengthened. Conversely, if our collection is reduced, then our internal chain effect than the original will drop, this will lead to keyword ranking decline, but the impact of micro-call its micro, leading to neglect.

4. Content value-added content value-added is mainly reflected in user comments and fine-tuning, such as your page just came out of the time is no one to comment on, but to the later of these social elements more up, this will promote rankings. For example, a user comment, a page with user comments is naturally more valuable than a page without a user comment. Of course, there are top and step, recommend and like, fine-tuning is also the most important means of content appreciation, because very few content is not outdated, we need to add the latest content, Baidu Encyclopedia is so dry, this is worth our learning.

5. Sharing and dissemination of this page or the site to share the more people, in the flow of more, it explains this page or the site is very valuable, the search engine in the master of this data will give you the site bonus points. There is also an intuitive data can be shown is to share the spread can also bring the majority of webmaster favorite outside the chain, and if these outside the chain is true, that these outside the chain is very valuable, will give the site a lot of OH.

6. Browse volume and bounce rate This is an important standard for search engine to see whether a website has quality. The more a website is browsed by people, the lower the bounce rate, the longer the user stays, the higher the user return rate, these data are directly to the search engine to determine whether your site is an important standard of quality. I think we all know, but may be overlooked is this, but also a matter of change, such as your previous PV value and browse volume are particularly high, but for some reasons, resulting in these values down, our rankings may also fall. But also may appear this kind of situation, is the prophase your content did not do well, the user browsing quantity and the PV are very few, later did well, these values all come up, your rank also will ascend. Because this value is unstable, we need to do a long-term observation, but also need to do a record, so as to make intuitive judgments.

7. Comprehensive factors in fact search engines look at the combination of factors, rather than a simple point. The last time Baidu engineers in the "Talk about web search sort of voting model" in the article mentioned "do not because of a few features particularly good, to the top of a page, or because of a few features particularly poor, to throw a Web page." The most appropriate place in the first page is not necessarily the best in every feature, but should be able to take into account all the features, the best combination of the one. "So sometimes the rankings rise or fall, we do not simply summed up as a reason, the big ranking fluctuations must be a number of factors together, this is also worthy of our attention."

The intrinsic reason that affects the website change basically is these, perhaps everybody thinks also is not what new thing, can in here face everybody ignores thing too many, and have a lot of numerical value is in the later period change, we need to catch all the times. In fact, the internal impact of a site is greater than the external factors, but there are too many people put the force on the outside of the chain of chasing, in fact, this strategy itself is wrong. Here I also want to convey a message, that is, in the user experience so important today, the proportion of the station is far beyond the station, this point we must understand, we have to focus on the light outside, so we do not put the rank up to that is that I sent last month the number of outside the chain of credit, declined on the analysis of the number of lost outside the chain, We suggest that you take a look at the site's comprehensive value of the promotion and decline, and do have records, can be compared. Article content from the Zeng Xiangmin SEO blog http://www.tzwoo.org/1218.html, this point of view subversion of the traditional people's understanding of SEO, if we feel that useful words can be disseminated and reproduced out, hoping to bring you a little help, thank you.