New product online to be good at grabbing encyclopedia marketing.

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The current search engine is the lifeblood of Internet traffic, while Baidu occupies the largest search engine market in China, the so-called Baidu has the world, now the vast number of small and medium-sized enterprises from Baidu to obtain traffic is mainly through bidding or SEO, the two ways in the acquisition of traffic accounted for the vast majority of the site. Baidu Development so far, in a single search service derived a lot of their own products, while giving their own products a high weight. If you think that doing SEO too long or too heavy to bid, in other products on Baidu occupy a place, increase their exposure rate, is also a good way to promote. Today to tell you in Baidu Encyclopedia to create a product entry for small and medium-sized enterprises to promote the importance of the launch of new products. First of all Baidu Encyclopedia gives the impression that the authority of the pronoun, if the content of the editor in addition to the company's name or link, it is equivalent in the encyclopedia to your company in the same kind of products set the industry standards, the latter potential flow immeasurable.

Before the author is in an electrical equipment company to promote the network role, last night, the former manager of the company called me to tell the previous two products in charge of the current sales situation is good, from the words that many customers are seen from the encyclopedia of the company's name, see the encyclopedia followed by the flow is very considerable, If the human and financial resources, through the bidding and SEO to the keyword you want to optimize the first page, and Wikipedia to form the potential to occupy the home page of the prime pillars, competitive advantage is highlighted. Nonsense not to say, cut to the chase, remember the beginning of these two products, the peer is still in the research and development phase, because it is a new product, to establish an authoritative industry standards is particularly important, when I collected overnight, editing data for the product created Baidu Encyclopedia. Note the detailed technical parameters and equipped with the product picture, in the content of the entry in bold to indicate the company's full name (this point to now I am also glad that, actually to pass it, and then go to the major related forums to promote this product, because it is a new product, in addition to some professional technical staff to understand this, Others know less, only to open the breach from them. This promotion for a period of time, has gradually begun to search the word Baidu, because the beginning of the word did not rank, but Baidu Encyclopedia of the increase in the number of visitors directly after the search company's name into the flow of my site. Although the volume of browsing is only nearly 700, the number of customers who have converted their names into my website and two times to be successful in trading has not been low.

Personal feeling for a new product, users will inevitably have many concerns, the credibility of SMEs is not enough. Just start to win the trust of customers, you must borrow power in the authority, such as Baidu Encyclopedia, Interactive Encyclopedia, Search encyclopedia, and the common dilemma of small and medium-sized enterprises in the promotion of products without brand advantages, can not be as youboy as big brands. And these authoritative encyclopedia just can solve this embarrassment to some extent.

For example, beauty of the lady may often buy some whitening products online, but some of the Internet whitening suggestions have more or less joined the company's subjective opinion, and the Encyclopedia of Sino-American White This entry proposal makes people feel very impartial authority, the author a few days ago to search the word, found that the word whitening suggestion is actually also equipped with a product picture, with curiosity, I follow this picture on the product name into its official website, the overall site feel good, if I am a woman I should buy. The current number of visitors to this entry is more than 70 W, I believe there are certainly many people in this 70W browser like me to search this word into his website, is because of a picture, and to this product to earn enough exposure, whitening is a fierce competition in the word, how many people want to let whitening related words into the home page, But this picture is easy to do.

But encyclopedia marketing also has its scarcity, it is impossible to say that all companies can use it to promote their products, which requires marketers have a unique vision to explore this treasure. At the same time, the integration of their products into the encyclopedia to allow editors to pass is also very necessary skills.

These are some of the life trivial, here for example is mainly to illustrate the importance of a new product to seize the encyclopedia entry, Baidu to the top of the ranking is the majority of webmaster obvious, so do not worry about the display rate is insufficient. In the beginning of the product line to preempt the encyclopedia entry and in which the company's name or link for the future marketing is very helpful, Gaojun suggested that we successfully from the encyclopedia to introduce traffic after the site's user experience as well as the late communication with the user, so as to improve the conversion rate. This article from Wuhan to do the site: www.kx666.com, respect for the original, reprinted annotated source, be grateful!