New research on Alexa ranking algorithm by family of furnishings

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Furnishings Family First language: Alexa is only a commitment to the Internet industry flow analysis of the company (established in 96, Amazon acquired in 99), it and participate in the rankings without any interest, it is trying to be how to eliminate cheating, how to better reasonable optimized the site to row up. Needless to say, Alexa's old club Amazon.com own rankings are falling. Therefore, if your site as long as you can adhere to high traffic, furnishings family believe that your site will certainly have a day!

As more and more people on the webmaster network began to study the SEO, began to study the flow, study PR, research how to do the station to make money!alexa this is more ancient things seem to be gradually forgotten by the webmaster, but the family of furnishings that optimization is a process throughout the development, Of course, Alexa ranking is also a very important parameter! Just take the furnishings family recently to a network mall-----------------------Alexa mall to do for example, to tell you about the recent Alexa ranking algorithm changes!

In fact, on April 17, Alexa announced the changes to its own algorithm, many internet site rankings have varying degrees of change, new data statistics will no longer rely entirely on the Alexa toolbar feedback flow data, but also refer to "Multiple data sources", To increase the authority of its global Web site traffic rankings. Furnishings family for this to do in-depth research, found that the Alexa toolbar just let users more convenient browsing the current site rankings, but if there is the installation of the toolbar users will certainly get a better ranking, but the individual feel little difference, there is a Alexa redirection problem, Before a lot of webmaster are in the link, whether the chain or inside the chain, have added a lot of Alexa URL redirection, now Alexa new algorithm on this is not very cold, so the furnishings family to Alexa new algorithm made the following summary!

(a) stable update of the site will get a relatively high Alexa weight

Here is the weight, not rankings, whether the new site or the old site, as long as the update stability, there is a relatively high Alexa weight, if the flow of stable rise, Alexa ranked

Amplitude will also have a significant increase! Here are two points to note, the 1th is a stable update, this is also the most important SEO, the so-called content for the king, the quality of this is the truth, the second

Point is the steady rise in traffic, that is, to constantly have to promote to have a good effect!

The following is a traffic map from the Alexa official query

This is Page view.

Look at this is my July to-October to a site to do the Alexa ranking optimization, from the July 950,000 to the current day ranked more than 90,000

(ii) Improve the quality of the site's external chain

Many webmaster often with other webmaster exchange links, we most often ask is: "How much do you PR?" But very few people ask: "You Alexa ranked how much, you Alexa outside the chain of how many?" In fact, these are very important details! If you do a better job at Theoden Mall, I think the rankings will be even higher!

(iii) The importance of class two domain names

A lot of stationmaster is only buy a personal space, then what thing is to put inside, some even is put in multiple folder directory. such as Http://www.chenzhixin.cn/blog/yipai so this is also a large part of the webmaster Alexa rankings can not rise reasons. So furnishings family suggested that if possible use a number of two domain names, and then really do not have to streamline the level two directory, this feeling a bit like SEO optimization, in fact, the furnishings family that the Alexa rankings are also to improve the weight of the benefits!

Four) The influence of Alexa cheating

Every time Alexa large-scale adjustment ranking algorithm, there will be a number of cheating site rankings are back to the original, and then the industry's doubts and accusations-the accuracy of the Alexa rankings, accusing the fraud of the site is lack of integrity.

But because cheaters are around, the so-called critics and these sites are always more or less to some of the interests of the connection, so the accused of cheating has been only a coy, even if the curse is ruthless, will be said to be other sites of the gunmen. It is the Alexa remote oceans, no matter how scold it, it will not come to defend themselves. Over time, Alexa became the target of industry public opinion.

So, although each Alexa algorithm adjustment is actually technical progress, but this progress is no applause, but because at the same time ripped off a lot of people's fig leaf, always cause the industry public outrage. Take the latest algorithm adjustment to see, in a period of up to two weeks, many well-known domestic sites have been affected by the rankings, including some long-term cheating addiction, but many people think that the Alexa ranking is the culprit, those who cheat on the site seems to have to, it seems very wronged.

Actually, no matter from which point of view, Alexa is a great internet company-the company "10 years as a day" for the global Internet industry peers to maintain the third party flow monitoring list, has been insisting on doing only this thing, almost every quarter of the algorithm update, Struggling to keep pace with the evolution of Internet technology, though. The website traffic analysis really as a business to do, ten years, and only Alexa has been insisting that this insistence, but also enough to let people respect, so the furnishings family think do the station should rush to reality, and should not be in order to improve Alexa rankings and the Alexa to cheat, Even open a few computers hanging Alexa page, Alexa ranking algorithm although often in the change, but as long as the station seriously, or can get a better ranking.

(v) How to read Alexa

Whenever I ask those cheat master whether there is more reliable than Alexa site ranking tools, they will tell me, Alexa is the only option. If we can understand Alexa more deeply, it can also be a very useful tool. In fact, whenever I know more about Alexa, I feel that there is really no more public third-party traffic comparison tool than Alexa.

The so-called "layman watching lively, knowledgeable to see the doorway", Alexa value is not only reflected in that ranking. From 2003 to now, Alexa has been one of my main tools to study different websites. For those who question Alexa rankings, I just want to tell them that tools are tools, no so-called good or bad, the key is to see if you have mastered the characteristics of the tool, will not use it correctly. The "experts" who scoff at Alexa rankings, those who only know how to stare at changes in rank, and those who only know what reach and PV are but never thought of, have not learned how to use Alexa to analyze the site.

So furnishings family think Alexa site ranking in the world is still very authoritative, really have a large-scale website to promote actual combat experience, people will not despise Alexa data. For example, many personal site webmaster and those who like to use their brains of the network company marketing staff, these people for the Alexa data changes in the law has come from the forefront of experience, these experience summed up, you can know what the Alexa data is normal, what kind of performance is the possibility of cheating, An experienced expert on the Alexa data judgment can do more than 90% accurate. After all, it's just laymen who question Alexa, which doesn't affect the real pros who continue to use Alexa as an analytical tool.

The above points are my recent observation and study of Alexa, I hope we can study together, if you are free to welcome to personal marketing Station www.chenzhixin.cn