New resources in the future mobile field

"Now is the world of the day." "It is true that he is still on the social stage, and no matter where this sentence has been applied, including the Internet, of course." Now that they have an independent spending power, and they have lived in the digital age since their childhood, digital products are more essential to him, so they are also starting to become a huge resource for mobile internet developers to snatch.

A group of data: the number of smart phone holdings, models, Internet-length

Since the birth of the young has been exposed to the Internet, can be said to be "the Internet generation." In the treatment of the internet attitude, the group of groups generally have a psychological dependence on the Internet. At the same time, with the rise of the grade, the application of the network as a tool has become more and more adept. The group is living a "link" of life, that is, anywhere in the internet, life is highly dependent on the network. Three-fourths of them have a net age of more than 3 years and spend an average of 18% per day on the Internet, while average Chinese urban residents spend only 13% of their time online. For them, the Internet is far more than a tool, but a way of life.

In the CMI Campus Marketing Research Institute and the Fresh Media in 2011, 2012, 2 reports, the data show that the current group of users of the mobile phone brands are: Nokia accounted for 30.2%, Samsung accounted for 16.7%,iphone accounted for 12.9%, cool pie accounted for 2.2%, the majority of 0.5%, Lenovo accounted for 4.1%, Huawei accounted for 3.6%,LG accounted for 10.6% of the 2.4%,HTC, BlackBerry accounted for 0.4%, Sony Ericsson accounted for 2.9%, step by step high accounted for 2.2%, the charm of the family accounted for 1.5%, the choice of other students accounted for 9.5%. Nokia has the highest share of handsets, followed by Samsung's mobile phone and iphone.

But at the same time, the data show that in the future to change the brand choice of mobile phones are: Choose Nokia accounted for 16.6%, the choice of Samsung accounted for 12.5%, the choice of the iphone accounted for 14%, the choice of cool pie accounted for 4.9%, the choice of Dopod accounted for 1.1%, the choice of Lenovo accounted for 2.6% The choice of LG accounted for 0.8%, the choice of HTC accounted for 15.5%, the choice of BlackBerry accounted for 1.1%, the choice of Sony Ericsson accounted for 2.3%, the choice of step-by-step high accounted for 3%, the choice of the charm family accounted for 1.9%, the other accounted for 19.2%.

Unexpectedly, the proportion of Apple handsets in the group of the population is not high, and the trend of future rise is not obvious, which means that the Andorid platform will be the main battlefield to capture the users.

The group will be the key group for the rapid development of mobile Internet. According to the CMI School of Marketing and the new media published in 2011, "The Digital Life" research report showed that 86% of the students interviewed by mobile Internet, followed by laptops and desktop computers, respectively, 79% and 40%. Among Chinese netizens, the proportion of mobile internet use is only 66%.

What are the characteristics of the use of the Internet by the group of 80 and 70 other groups?

The group is a machine, and more than 10% of the group is a double gun will (at the same time with 2 mobile phones, respectively, China Mobile + unicom or Chinese telecom, mobile phones are basically not smart Machine + Smart machine equipped, a mobile phone to maintain the day-to-day contact, a mobile phone is mainly used for the Internet).

The group of people in the digital age, driven by 3G and intelligent machines, more is a "moving" life state, and the interview shows that the era of multi-screen linkage has come, because everyone has said that they are in the notebook when the Internet, is usually used to check information with laptops, watching video, and then use mobile phone hanging QQ, Brush Weibo.

What kind of mobile applications do you like?

Data shows that the choice of mobile internet browsing information for students accounted for 67.7%, the choice of mobile phone reading students accounted for 26.7%, the choice of music-related software services accounted for 20.5% of students, the choice of game applications accounted for 13.7%, the choice of mobile phone QQ, flying letters, such as instant messaging services, 61.9% students, The choice of mobile phone purchase behavior accounted for 6.5% students, the choice of maps and navigation services for 20.1% students, 4.2 of other students choose. College students use the most mobile phone applications are online browsing information, followed by instant messaging applications, mobile reading, music-related software services and maps and navigation services three students are more than 20%.

Asked about the most popular app types, 65.6% of students choose social dating, and 28.2% choose Instant Messaging, 28.5% E-books, 21.8% traffic, and 19.9% newsletters.

What are the different ways to promote the product of this group?

The growth in the Internet to their marketing must be innovative, in life and consumption level, more care about the circle group such network groups of views, and this is not the traditional marketing communication to consumers segmentation of the language. The virtual "small group", which is formed by network communication, is more focused and pure than the real consumer segmentation in a sense, which is very advantageous to the direct communication of the brand. So social media is a good channel, the more effective way is to use good "opinion leader" role, so that products in the circle of the formation of word-of-mouth spread effect.

The group likes to flaunt their individuality, to follow the trend, to accept new things, to appreciate products with cultural connotations, to be enthusiastic about network culture, sports, to appreciate the friendship of friends, and to experience the process and fun of participation. In view of these characteristics, the promotion of products should be abandoned that one-way information transmission, whether online or offline promotion are more than 2.0, so that a higher degree of participation, to give them expression and space.

It has become a mobile internet can not be ignored by a unique personality of the consumer groups, mobile applications to enter this group, must be willing to spend time on the group, to develop their real favorite products.