New round of baby milk powder market is imminent

Absrtact: With the gradual release of child policy, a new round of the market for infant milk powder is imminent. In recent years, the foreign milk powder constantly to change packaging, upgrade formula and other factors rise. But recently, a number of brands including foreign milk powder in the sale of infant formula in the electric business

With the gradual release of child policy, a new round of infant milk powder market is imminent. In recent years, the foreign milk powder constantly to change packaging, upgrade formula and other factors rise. But recently, including foreign milk powder in several brands of infant milk powder in the electric sales promotion, but there is a price loosening, and some even new products on the price, the range is not small.

"A recent baby formula is cheap and the price is just 70 percent." Recently, in Dalian, some of the mother group, about a foreign brand baby milk powder price of the news spread. Reporter found that, with a well-known domestic electric power companies listed in the United States, into the June, the Electric business promotion campaign exceptionally hard, a number of well-known brands of milk powder therefore price fluctuations. In a certain electric business platform, Abbott, Ashley Lee, Shengyuan excellent Bo, more than the United States, Yili gold collar, such as a variety of infant formula has discounted coupons and other promotional activities. To the San Yuan gifted Bo three milk powder as an example, a power platform on the previous price to 300, and today's price is only 238. The price behind the list is a promotional offer. Another electric business platform, Abbott, Ashley Lee also went into the ranks of the price, the Italian a Gold Pack 1 infant formula milk Powder 1200g Original price of 198 yuan, promotional price of 148 yuan. Abbott variety of products are the usual price of 89 percent. In more than two or three parts of the American milk powder sales, not only the price reduction, but also returned 20 Yuan shopping coupons.

In the domestic infant milk powder into the trust crisis, in recent years, the foreign milk powder constantly bidding. According to statistics, from 2006 to 2012, the price of infant formula for several ocean brands rose 40%~50%. But since the NDRC launched an antitrust investigation last year, a number of foreign milk powder have been cut prices. From the second half of last year until now, including foreign milk powder, many infant formula has kept the price low-key, our city a brand of milk powder agent Xuzhen said, the milk to reduce sales promotion, one is in response to the electric business promotion of the trend and trend of the war, more importantly, in recent years, with the overseas purchasing, the mature rise of the sea Amoy site, Some branded milk powder is beginning to feel its own crisis.

Special research how Sea Amoy baby milk powder, some of the sea Amoy milk powder not only quality protection, the key is more affordable than domestic prices. Hai pulled away a part of customers, and overseas purchasing also gave away the brand of milk powder a cup of soup. According to media reports, May 30, the National Dairy Quality Inspection Center Jiang Yujun Director of the new state conference said, after collection of domestic and foreign major brands of infant formula milk prices and analysis, found that many foreign brands of infant formula in Europe, most of the price is 9~15 euros, These products at home prices are as high as two hundred or three hundred yuan, or even higher.

Some domestic brands of high-end products, prices and foreign brands of the product price is comparable. Jiang Yujun said that this shows that China's infant formula sales channels for high cost of milk. Some people in the industry feel that the price of milk powder may be just a start, with young parents online purchase experience rich, milk powder entity customer churn will further aggravate the future entity shop milk powder or usher in price inflection point.