New rules for approval of four major aspects of control

March 27 Evening News, in response to the "book Limit Order" again for the approval of the Development and Reform Commission, including Amazon China's electricity dealers believe that because the draft specific provisions have not been announced, it is difficult to predict its impact on the industry size. However, because of the difference in the operation form between the electric dealer and the entity bookstore, there is a difference between the dealer appeal Bill and the real bookstore and the electric dealer.

According to the People's Daily report, the "new book Limit Order" of the "exemption of the new edition of the book issued a vertical Agreement" (trial) (hereinafter referred to as "the draft") will be brought to the national Development and Reform Commission for approval. The draft provides a clear set of fixed prices, minimum discounts and unified supply discounts for new books.

New rules for approval of four major aspects of control

Two years later, the book limit order was put on the agenda again. The Electronic Business books, which have been criticized by the entity bookstores and publishing companies for their price wars, have again become the focus.

Li Baozhong, vice chairman of the China Publishing Association, said in an interview with the People's Daily that the implementation rules of the new book would be set out in the book pricing system, fixed price of new books, minimum price of preferential sales and four aspects of a unified supply discount. The draft defines the new book as a new book within 12 months from the date of publication.

Unlike the "Rules of Fair Trade" in early 2010 (hereinafter referred to as "rules of Trade"), the Chinese Publishing Association said that the implementation of the regulations on exemption of the new edition of the vertical Agreement on the publication of books issued by the National Development and Reform Commission. January 2010, The China Publishing Association, China Book Distribution Association and the Association of Chinese Xinhua Bookstore issued a trading rules. The rules require new books to be sold at no discount for one year, while online prices cannot be less than 85 percent.

September 2010, the rules on the price and discount of the mandatory provisions for the alleged breach of antitrust law and the NDRC abolished. The rules of trading belong to self-discipline norms in trade associations and do not have legal effect. Therefore, the rule of the implementation of the online bookstore after the containment effect is not obvious.

The new book and the implementation rules are still drafted by the three associations, which are intended to exempt the book industry from the price monopoly. If the bill becomes a departmental regulation led by the NDRC, it will have a certain legal effect, more binding than previous trading rules.

Electric dealers expect to be treated differently

In the view of Amazon and Dangdang, the bill may not be able to reverse the current price war in China's book market. Some electric dealers expect the bill to differentiate between physical bookstores and electric dealers, not on the same footing.

Jin Jun, the Amazon China PR director, said the impact and impact of the draft were not yet available for evaluation, as the details of the bill had not been announced. In her view, the difference between the mode of operation and the value-added services provided by the electronic business and the entity bookstore is expected to be differentiated by the price limits of both. If the price is the same, the electricity quotient will not have the advantage. But physical stores can provide a service environment for these value-added things, so there will still be customers willing to spend at a higher price.

Dangdang is of the view that the bill in the price on the difference between the electrical quotient of the significance of treatment. Even if the bill is passed, the price war in the book market may still continue. "Price war is the product of consumer demand, although the limit to the book's minimum price requirements, but as long as they can meet the low demand of consumers, believe that competition still exists." ”

Another large electric Trader Jingdong Mall said it could not comment on the matter as it had not yet settled.