New samples of rural land market operation

Abstract: The market operation of rural land to add new samples. A few days ago, Zhejiang Province, the company directly under the enterprise Zhejiang Xing-e Electronic Commerce Co., Ltd. United Alibaba Group cost-effective platform, Jixi County temple Mountain Fruit and vegetable cooperatives and other units in Anhui province Jixi County implemented

New sample of rural land market operation. A few days ago, Zhejiang Province, the company directly under the enterprise, Zhejiang Xing-e Electronic Commerce Co., Ltd. United Alibaba Group platform, Jixi County temple mountain Fruits and vegetables, such as professional cooperatives in Anhui province Jixi County implemented a "Poly Land" project, the land transfer and E-commerce combined. Farmers to transfer land to e-commerce companies under the name of E-commerce companies to hand over the land to local cooperatives production management, Taobao users through the online booking, land use rights to subscribe, and obtain actual crop output. It is noteworthy that, in addition to obtaining land rents, farmers involved in the production of the project can also receive wages.

According to the introduction, the current Jixi has more than 400 acres of land has been subscribed, the next step will be to promote the pilot, in Anhui Huangshan, Zhejiang Quzhou, Xinchang, Zhuji and other areas of the classification operation, plans this year to implement the Mid-Autumn festival, is expected to transfer land 5000 acres.

"A few days ago just sent a batch of soil eggs, this two-day customer reservation of tomatoes ripe, and so on the packing box ready, will pick the mail out." "Anhui Jixi County Temple Mountain Fruit and vegetable specialized cooperatives director Tung said, as" gathers the land "one of the project implementation, he is responsible for the agricultural products mail to the customer hand.

The economic reference newspaper reporter learned that the "Poly Land" project began in March this year, the participation in the custom-made Jixi local land. Consumers can subscribe to land location and area based on family needs, choose planted crops, and acquire real crop output by purchasing land tenure. The reporter from the relevant publicity page to see: "Your crop from March 2014 to start planting, from the beginning of the month, each month will receive 2 times, each time half of the crop." ”

This "private Custom Farm" has 3 kinds of 1-year package, which is worth 580 yuan of 1-point package, 2400 yuan of half mu of the package and 4800 Yuan 1 mu of the package. Tung told reporters, after booking, screening, up to now, a total of 3,560 users nationwide subscription land, subscription area of 430 acres. User 70% concentration in Jiangsu, Zhejiang, Shanghai, Anhui and other locations, the rest of the distribution in Inner Mongolia, Beijing, Shenzhen and other fields.

As a combination of land transfer and electronic commerce, "Poly Land" project involves investors, local farmers, farmers professional cooperatives, Taobao users. At the same time, the investment party Zhejiang Xing-he electronic Commerce Co., Ltd. and farmers signed a turnover contract. Up to now, the investment side has been with Yingzhou town, Vo Ling, Changan Town of the village, Longchuan, Renri and other administrative villages of nearly 300 households, signed a land transfer contract, a period of one year.

On the operation of land circulation, Tung said, without changing the land use and nature of the premise, the flow of the main body is Zhejiang Xing Electronic Commerce Co., Ltd., and cooperatives are mainly engaged in production management, responsible for providing agricultural products. "We talk to farmers, first circulation for a year, if the next year to continue to flow, should give priority to the flow to us, the price will be fixed." ”

"According to the quality of the land, we pay farmers about 800 yuan ' annual rent '." Zhang, business director of Zhejiang Xing He electronic Commerce Co., Ltd., said the company would entrust the cooperative with the vegetable and grain and oil cultivation of the private farm. and cooperatives employ local farmers to farm the land they rent, and farmers earn about 2500 yuan a month.

An analyst told reporters, according to the central document this year, in the rural areas of increasing idle land, in order to avoid waste of farmland, the Government encourages farmers to transfer land management rights, the development of various forms of scale management, and the new agricultural management of the main body to support. and Jixi County take the mode of e-commerce and land circulation is a kind of practice of document spirit. Jixi County Related documents, the transfer of the rural land scale of more than 50 Mu, a one-time award of 100 Yuan/MU, the highest award of no more than 20,000 yuan, and the local E-commerce company also gave this award.

According to Jixi County, the director of agriculture Zhou Daoqing said, according to the agreement, subscribers to the Jixi tourism and free tickets, accommodation-free treatment. Jixi is exploring a combination of rural tourism and recreational agriculture, and this project conforms to the model.

In this regard, a financial regulatory department in East China, said in an interview with the economic reference newspaper, the future will encourage financial institutions to intervene, because the Internet custom-made private farm projects will be agricultural and tourism and other industries, financial institutions can consider through the management of the franchise and other means to fund support.

In addition, the above-mentioned financial Supervision Department said that the Ministry of Agriculture to do a good job of land transfer registration, timely release of the project has been circulating area, the actual rental area and other information. Each supervision department pays close attention to the project sale situation, avoids appearing the dot "sale" area to be bigger than the enterprise actual already circulation area, causes the fund "fictitious" "the alienation" and so on.

It is understood that the issue of agricultural product preservation has become the most outstanding problem in the implementation of the project. Tung said, according to the agreement, April before the end of the issue of a batch of vegetables. Vegetables have been planted, but after the test found that it is difficult to post to the user hand. If the use of vacuum packaging only fresh 10 hours or so, add nitrogen packaging will be fresh for 20 hours. And from picking to packaging, mailing to the user in the hands of far more than the time limit, helpless, only with the user to explain truthfully, to change other varieties of agricultural products.

Li Guoxiang, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, said that the competitiveness of agricultural products dealers is mainly embodied in the circulation, if there is no strong cold chain logistics strength support, operating risk will be quite large, the competitiveness of agricultural products dealers may not be compared to the wholesale market of agricultural products. And a good cold chain logistics system needs considerable investment, without a certain size of the electricity quotient is not built up. In addition, because this kind of business model involves many main body, the benefit distribution mechanism grasps, the agricultural product quality safety supervision and so on all is restricts its development bottleneck, waits in the practice exploration to break gradually.