New search rules under the SEO scheme book

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu's search rules have changed frequently since last year's 6.22 incident. Of course, the majority of stationmaster are very annoyed, I am also, all station almost all die, helpless work. Below is I to the enterprise to write the SEO proposal book, I believe also applies to the search now, hope to everybody somewhat help.

I. Website CONSTRUCTION

Website construction to follow the "fast and convenient speed priority value content" principle, so during the construction of the site should be considered to follow the search engine rules and good user experience.

The construction of the website should take into account the following points:

1. Web code use div writing, focus on the use of text, as little as possible to use flash and pictures, because the search engine recognition text is much larger than flash and pictures;

2. Code as concise as possible, JS try not to put in the Web page, you can specifically put in a JS file, and then call;

3. The page layout is simple and generous, put important columns in front, so that users can quickly find the things they need, such as "Contact Us" in the "News Center" in front;

4. Each page should have a unique title (title), which is conducive to SEO and improve the user experience;

5. The Web site should have bread crumbs, both the navigation bar, so that users know what position they are in, but also can quickly return to the top level of the catalogue;

6. The space must be stable, cannot often appear cannot open the situation;

7. The content of the Web site can not be too large, too large to open the Web page speed slows down, affect the user experience, the picture as much as possible to maintain around 200K, product List page products too much, the picture as much as possible to maintain within 50K.

Second, keyword analysis and positioning

A website SEO success or failure with the Site keyword positioning layout has a great relationship, so in the SEO before you have to determine the site keyword, the keyword distribution to a reasonable location for optimization. According to my cool arrangement, the following arrangements are made for the website keywords.

Home Keywords: Air quality tester air quality monitor indoor air quality tester indoor air quality monitor household air quality tester Home air quality monitor indoor air monitor indoor air quality tester vehicle air mass tester air quality monitor

After concentration home keywords: Home air quality tester _ Indoor Air quality monitor _ Car Air quality tester-Shenzhen Kim Fu Si Technology Co., Ltd.

Other remaining keywords are distributed to keywords and description.

If you have other product keywords to optimize, you can put to the product page for optimization.

Third, the SEO implementation plan

1. The site was first established, with two days to release 8-10 original articles, filled with the first page of the "News" call section;

2. After the website content is perfect, submits the website to each big search engine, waits for the website to be included by each big search engine;

3. Early to improve the content of the site, the release of the chain as a supplement, the first one months each day to publish 2-3 original articles, external links issued around 10 per day;

4. One months later, daily guarantee to update 1-2 original articles, to ensure that snapshots can be updated in a timely manner to facilitate the next friendship chain exchange work;

5. Exchange 1-2 RELATED LINKS every day, to the same industry, must ensure quality, measurements (included, snapshots, weights) to be quite, or better, where the weight of the most important reference indicators, can not find to change. In view of the site is not the beginning of the weight, you can properly relax the conditions, and so the weight went up a little more stringent;

6. Open shop, release classified information, questions and answers, soft wen, etc., the main purpose is to increase the exposure of the site, both to increase the weight of the site and to improve brand awareness;

7. Find the forum that can release the chain, and collect it so as to be convenient to use later;

8. Register Sina, NetEase, Sohu, such as the weight of relatively high blog, the establishment and website theme-related corporate blog, every day to publish an original article each blog, conditions allow 2-3 better, and in the blog to add keywords, with the weight of the blog to enhance the weight of the site will continue to improve;

9. Find all other places to release the chain, all the release of the chain will be related to the theme of the site, unrelated to the hair is not much use;

10. Digging Long tail keywords, and write articles published to the website, to improve the flow of the site;

11. Regular data statistics, including the site included, ranking changes, flow and other data, according to the data changes to make work arrangements;

12 always pay attention to search engine ranking mechanism, once the ranking mechanism changes, the optimization strategy will also be adjusted.

Iv. expected objectives

Time to reach a goal

One months for the site to improve the stage, included and rankings are not too ideal.

Two-month site keywords in the top one hundred or two hundred.

Three-month keyword ranking into the first 5 pages of Baidu.

Four months basic all keywords can enter Baidu homepage;

Some long tail keywords will also appear rankings, bring traffic.

After four months to continue to optimize, the site rankings will be better and more traffic will increase.

The above proposal is purely personal point of view, hope to everyone a little help, bad place please do not throw bricks, also bring a link to yourself. The above content by the author of the operation of the small station aesthetic text http://www.26wd.com/wenzi/, reprinted friends do not remove the link oh, hehe, we are not easy ah, mutual understanding.