New seven days United Austria-dimensional consulting release of intelligent television channel White paper Skyworth through the Electric Business channel breakthrough encirclement

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Cat's largest home appliance retail brand new seven days United Austria-dimensional consultation issued 2013 "China Smart television channel white paper." The white paper shows that the market share of the 2013 TV market is 8.6%, and that the market share of the electric business channel will reach 15% by 2015.

Color TV market, the growth of electricity quotient channels, can not be separated from the music, millet, Archie art, such as the representative of the Internet enterprises to enter, such as the launch of the May music LeTV, September 3 Archie and TCL jointly launched Tv+ TV, September 5 millet introduced millet TV ... The entry of Internet enterprises has greatly improved the ability of it application and development in TV industry, and promoted the development of television applications.

In the process of Internet enterprise influx, relying on its own social marketing methods and lower cost of the channel, to the traditional manufacturers in the price caused a small impact, music (s40:39 inch price 1999), Archie Art TV (Honor version: 48-inch price 4567), Millet TV (top 47-inch price 2999). Facing the large scale Internet enterprise price impact, strengthens with the Internet enterprise's cooperation, actively develops the electric business channel, has become the traditional manufacturer's necessary choice road.

By virtue of its low cost of channel operation, the Electric business channel enables TV manufacturers to give full cost to consumers and realize the popularization of the popularity of intelligent TV. According to the Austrian Dimension Consulting (AVC) data show that 2013, the traditional color TV manufacturers Skyworth United Ali introduced the cool open size (42 inch, Dream edition 2999 Yuan) for the market average level of 0.8 times times; KKTV (55 inch KKTV6666) for 0.78 times Times, Archie Arts (48-inch Archie Classic version 2999) for 0.75 times times. These definitions for the electricity business channel for the new Smart television, the price is only the traditional channel sales of 80% of products, enterprises will be 20% of the cost of real to consumers.

It can be seen that the influence of electric business channel on the development of intelligent TV is very important, although the traditional appliance has obvious advantages in the aspects of product design, brand promotion, retail ability, offline channel, advantage capacity and strong supply chain system, but the operation experience of electric business is not enough to restrict its development. In this context, the new seven days as the representative of the electric operators on behalf of the company to the blue sea surface, breaking the traditional extensive mode of operation of the past, with its professionalism and refinement to create a new era of "Amoy retail" mode.

To this year, Skyworth and Ali jointly launched the cool open intelligent television as an example, completely off the electric business channel sales, and full power by the operator of the new seven-day operation. This year, the double 11, Ali and Skyworth jointly launched the cool open TV, in the new seven-day professional operation of the electric operator, sales of 56272 units, turnover of 180 million of the results become double 11 history of the first billion color TV brand, and created a single day of color TV brand sales Guinness World Records.

The new seven-day CEO Zuoyingjie said in an interview with reporters: "Cool TV success is the result of professional division of labor." Professional Division of labor in the operation of the enterprise is very necessary. Factory core is to do a good product design, brand packaging, and retail docking thing or specialization is better, otherwise easily distracted. ”

Judging from the successful operation of cool Smart TV, the current "Family Center" position of TV is being weakened, and more and more people are attracted by intelligence. For traditional TV manufacturers, want to reverse the situation, we must embrace the Internet, embrace intelligence, traditional manufacturers only in the play of their own hardware, design, production advantages, and strengthen the cooperation with the Internet enterprises, and actively explore the electric business channel This new blue sea, can be based on the future smart TV market.