New sharp electric dealers collapse rumors stimulate entrepreneurs nerves have been angel investment

A few days ago, two of the Shenzhen city, the rumors of the collapse of sharp electricity again stimulated people's nerves. However, regardless of these rumors of true or false, the industry believes that the operator will inevitably experience the pain.

Recently, the establishment of 2010, has been widely favored by the industry in the food electricity Shanglaf Organic Life Network, in the micro-blog on the failure of the information, it was learned that the site was founded at the beginning, the website has also won an angel investment. Although Ralphie's website can still log in and order before deadline. But South reporters contacted Ralphie CEO Hu Wenhao, who said, "the site does suspend operation." "As to whether there is a re-opened plan, the response is" not readily disclosed. ”

There are also divergent views on the reasons for Ralphie's suspension. The first to disclose the news of Huaqiang North online Vice President Shangxiang that on the one hand, the maturity of China's organic industry and consumer awareness is limited, on the other hand, the site capital chain rupture, may be the key reason for Ralphie suspension. Hu Wenhao also admits, "the website faces the biggest dilemma is the capital and the market two aspects." "But he doesn't have a new financing plan, so he can only suspend it."

In fact, Ralphie out of the news before long, another new sharp electric power in Shenzhen to rob Fresh network has already spread because of the broken capital chain and layoffs, facing the fate of shutdown. October 23, a person familiar with the micro-blog, said, "Rob fresh nets at present people have been dismissed almost, only some of the customer service staff." ”

However, after the news, the company's CEO Sun Wanying a strong response to this, he said publicly, "during the business migration will cause a normal flow of people, only the normal structure optimization, the proportion of personnel involved in less than 10%." "At the same time, in order to reduce the cost of manpower and venues, the customer service department will gradually move from Shenzhen to Jiangsu, and in Shanghai Songjiang will also set up warehousing logistics points, in the future will also be in Beijing, Shenyang to establish the corresponding warehouse logistics center."

It is understood that grab fresh nets focus on daily cosmetics market segments, at present more than 90% sales of Third-party brands. Sun Wanying said that the site's 2011-year sales forecast is 130 million, the current sales performance in accordance with the normal expected. At the same time, the future grab fresh nets will further optimize the product proportion structure, through the line offline channel, and plans to merge several local online cosmetics channels.

Senior investor Zheng Yujie believes that many of the manufacturers are experiencing labor pains, "this year, many of the electricity dealers did have problems, but the situation is not so serious outside rumors, a site layoffs are very normal." This is not necessarily a business, it is possible that the initial expansion of the intensity is too large, now to reduce costs, streamlining the structure. "Tencent's investment in the high net, but also because of the early establishment of a big dig, and had to have in the first two months a drastic layoffs."

However, Shangxiang said, "Smoke, if it is groundless, the industry will not produce such a big shock." He pointed out that now the cost of the business is too high, without a certain amount of funds, small and medium-sized entrepreneurial team can not support. "Millions of yuan financing is not enough in the field of business entrepreneurship, Taobao, Pat, such as Consumer-to-consumer platform distribution channels is the best choice." There may be a growing number of "B 2C" founder transformation as a professional manager. "It is understood that Ralphie CEO Hu Wenhao has recently joined the Red Wine network, as Operations manager."