New station How do I do well in-site link optimization

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New station on line is to be strictly planned, site links is a new station site planning, once the focus of the future do not go to change! Of course, you do. The purpose of these links is not only to improve the ranking, but also to increase the user experience of Web site, so that the design of the website Web page more in line with the habits of netizens, Take a look at the details of the link planning in the new station.

Navigation Application Text link

Website navigation as far as possible with text links, I think it is very clear to everyone. Too much pursuit of beauty and use pictures or JS pull-down menu for search engine unfriendly, at the same time for the site link transfer weight is also inconvenient, and even search engines can not identify this link, so we build text link format is the most ideal.

Second, the column structure is streamlined

In general, a site should not be more than 8 of the first column (Portal station does not do discussion), and the column level to three within the more appropriate, so, for most information, users can not more than 3 clicks to browse to the content page. Excessive number of columns or the level of the column too much to bring trouble to visitors, which is contrary to the principles of web design.

Iii. Establishment of Sitemap

Create a site map, the proposed link control within 100, and then in the home page copyright at the bottom of a URL to guide the map.

Four, the whole station PR transmission and flow

As long as there is a good overall structure of the site, the entire site of the PR should be very uniform, the top page, column pages second, the content page again. But we should pay attention to is that some pages are unimportant, such as contact us, these can use nofollow, otherwise spread the PR of the transfer, and the product page should be allocated more weight.

V. Link anchor text

Link anchor text is also critical to the site links, which is equivalent to the keyword you give another page voted support the same, but the anchor text must be related to the content, as if I put the Shenzhen website, Shenzhen web design and other keywords to anchor text form to point to the home page, and the content-related articles are also used in connection with the corresponding anchor link.

Vi. links to the Web page

Previously said the site's tree structure, but to note that this tree structure is not to say that the article page under each column without links, on the contrary, should be in different columns of the page links to other columns related pages. The structure of the entire site looks more like a spider web, which consists of the main veins of columns, as well as the appropriate links between pages.

Seven, bread crumbs navigation

Create breadcrumbs for each column list page, and for each content page such as: Home >> column name >> body title

Of course there are a lot of details to be aware of within-chain planning, but as long as we follow the basics to increase user experience rather than simply optimize for search engines, your site will be more and more popular.

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