New station SEO planning process How to effectively arrange work

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A new site SEO planning is a very process-related things, and the SEO optimization of the old site is different. The new site's SEO planning must be very clear about the order of everything, before the site in the shortest possible time to the search engine's home page. An excellent new station optimization proposal must include the following:

First, domain name and server selection. As we all know, a high weight of the domain name in doing site optimization is very advantageous, this can be understood as a congenital condition, as the congenital high people, playing basketball is easier a truth. The server determines the friendliness of search engines when looking for your site. The more stable your server, the faster the search engine will give you a higher rating. This is also directly related to the judgment of a search engine on the weight of your site.

Second, the definition of the key words. A new website must be based on the content of the product and the needs of the customer to determine what the site needs to do the words, both indispensable. No product content of this site in the relevance of the agreement is not high enough, the site in search engines ranked more difficult than ordinary sites. The customer's demand also determines the website conversion rate problem. A Web site if the product content, but the keyword is determined when not according to customer needs to determine the customer is difficult to pinpoint the target group.

Third, the Web site architecture and code optimization. The structure of the site and the role of the code in a site like the foundation of a house, lay a good foundation to build a house, this is the basis of the site. Each search engine has more than once stressed the structure of the site, which is the most popular flat structure and attribute structure. Flat structure of the popular speaking is: so that search engine can be in the shortest possible link jump within the site to reach every page. The tree structure means that the site's Level two directory page should be placed in the server level two directory, level three directory to be placed in the three level directory. To ensure a clear level of the site. So that the search engine for the distribution of the weight of the site to achieve the desired effect.

Four, determine the site outside the chain and news. Most of the time we are in the process of optimizing a website will be very blind, do not know why the site does not go, what is the cause. And the easiest to get the reason is through the Baidu home page with the data comparison. We in the initial site can be ranked by keyword in the Search engine home page of the collection and the chain (related domain) to determine, our new station to write how many articles and how many of the outside chain, hair what kind of chain.

Five, drainage planning. The traffic of a website is the problem that the customer is most concerned about, it decides this website can bring how much benefit to the enterprise. So the drainage is also the SEO planning need to consider the problem. How to drainage there are many ways, the most effective methods mainly include: soft, soft advertising and event marketing. Soft Wen is generally refers to some technical relatively high article in some related industry platform (preferably at the same time is the Baidu News source) release, and then the reader of your technology thirst, the customer lead to your site, to find some other knowledge. Soft advertising is more demanding, it often describes one thing in the form of a story, through some very subtle details, for readers of some psychological needs of the flow into the site. Event marketing is mainly based on interests, work some concessions or gifts and other gimmicks to introduce customers to the site.

The establishment of social tagging. This kind of label actually also belongs to the outside chain one kind. But such labels can be understood as the highest quality outside the chain. Search engines have a fairly high weighting on this label. The common social label mainly includes Baidu Encyclopedia, Search encyclopedia, Amazon directory submission and so on.

VII, other SEO related work. "Outside the chain for the emperor, the content of the King" era has passed, a website is no longer a brain writing articles, hair outside the chain can be the first page. Every detail of the site determines the ranking of the site. In addition to some of the above work there are many details of the work, such as the site log review, the international rankings of the catalogue is also very important. Of course, all of this work needs to be prepared in advance.

A website SEO planning is not only used to see, more importantly, according to your plan to perform the site's SEO optimization work. The good and bad planning book directly determines the site in the late SEO efficiency. And each step needs to follow a certain order, if the sequence can make some of the earlier work white, the new station SEO planning most obvious.

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