"New station" site optimization focus

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Site optimization is divided into station optimization and optimization outside the station, which is running through a station at any time the focus of the site optimization, but for a new station, it's the focus of optimization, we should be the main focus on the station optimization or outside the station optimization it? According to our experience, a new station, its optimization focus should be the site internal optimization,

A new station of the website optimization work, should be from its construction station started at the beginning, because the individual thinks, the website optimizes the technical aspect the thing, is not very difficult, on so several, the network spreads the technical article, everybody also looked very many, looked looks, is nothing but said so several, the website optimizes the development the present, Technology Master has been a lot of, a webmaster, perhaps all know the optimization, so this time, the site optimization strategy more significant.

The new station optimizes the strategy, does not analyze the outside station optimization question, only from the following points analysis: website function, website content, keyword choice, domain name, server, website map, website structure.

Website features

Website function optimization, only said the website backstage management function, this function should be advantageous for the website future Long-term website optimization maintenance, namely each future in the backstage with the new article, this article should have the match title, the Meta description (keywords,description), Now a lot of site optimization, and did not attach importance to this, the reason is not to pay attention to, I think the main problem, should be now most of the Web site program does not have this function backstage, and manual filling will be very troublesome, but I think the site optimization work is a long-term and detailed work, If everyone can make a page as the homepage of the optimization, then I believe that your site will be able to get a very good ranking. This point, Chusta SEO information station www.chinaseo.org.cn, is doing very well, many web site optimizer people in the study of his station when this, Maybe everyone doesn't care.

Website content

The content of the website, especially for a new station, do not be completely copied over the network, do not have a bit of their own things, such a site to search engines, is a spam information, the network has information, it also wants you to stand, it is not a station with the search engine server its own resources it? So, A new station is better to have more of their own original information, to the search engine to show your value. Perhaps you will say: "Where there are so many of their own information to write Ah." That's right, a website of the information to be absolutely to you is impossible, this you can go up www.ce36.cn up to see Although the content of this station is not completely original, but at least a little to tell you, reproduced the article when the small means, specific I do not say more, have the time to study their own.

Keyword selection

Keyword selection should be based on the following principles:

1. Keyword can not be too broad, that is to say, try not to choose common keywords

2. Keyword can not be "cold"

3. Survey user's search habits

4. Keywords and site content is closely related to the content of the site reflects the product keywords

Keyword selection strategy and specific methods:

(i). List the intended keywords and a large number of extended keywords

Keyword selection is a strategic work, the result of a rough value of its processing to go through a list to select the process:

1. Understand the characteristics of the industry, according to the general thinking concept may be appropriate keywords

2. Investigate the search habits of friends or online friends around you

3. Observe the competition in the same industry website, record what they are the key words as the main, as a reference

4. According to the search engine to provide "related search" or the search for the word ABC, but also search def "and other information to find relevant keywords."

5. Based on search engine to provide keyword selection tool to generate extended keywords, such as Yahoo's keyword Selector Tool.

Chinese keyword selection tool:

Baidu Search frequency: Before, Baidu has listed the keyword daily search volume in the number of sectors, and then only to list the relative proportion.

Sohu Search Frequency: List the number of searches for the keyword on the Sohu section

Google keyword tools: input keywords can generate a large number of related keywords as a reference, and can query the relevant keyword popularity (that is, search heat), on Google to get the appropriate ranking of the costs and search volume trends

English Keyword selection tool:

Overtrue provides search frequency tool (has been acquired by Yahoo): Google keyword tools can also be used in English keyword selection

(ii) Analysis of the competitive level of keywords

Our goal is to find a relatively large number of searches at the same time less competitive keywords, to achieve the highest efficiency; The key word competition has the following two metrics:

1. Search results in the upper-right corner lists the total number of related pages returned by a keyword

This number roughly reflects the number of pages associated with this keyword, and these pages are your competitors.

2. The key words in some search engines to provide the ranking of the ads ranked the top three cost.

Author: franshion.

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