New station three months the first page of the technology

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of new stations, we are not strangers, because the internet every day in high-volume production of new stations, then how do we do the new station ranking optimization, the previous operation of the new station is to buy and sell links, mass chain, simple can be the first page, with the passage of time, the search engine more and more intelligent, the algorithm is constantly updated, Search engine more and more attention to user experience, we will find that the recent Baidu launched the Spark program to support the original article, there are a large number of sites are frequently killed by Baidu, such as: The news source to put soft platform, we will ask where we should go, I believe we are also very headache this problem, Let me share some of my experiences with my new station.

I. Site positioning

Now most of the enterprise sites want to do all-inclusive website, often all-inclusive site rankings how to do also in the home page, because the weight of the home page is so little, often the title will appear 7-8 key words, the more weight of keywords more dispersed, the more difficult to do, ignoring our own advantages, our advantage is "special", like Taobao, Jingdong is a large platform of goods too much, consumers are difficult to choose, this is the time for our opportunity to specialize in a product, reduce consumer choice of time, reduce the time cost, these are our advantages.

Second, keyword mining

Such as: Hot Melt Machine

Hot Melt Machine Price-hot melt Machine brand-hot melt machine usage-Hot melt machine Model These keywords are what users need, search: Hot Melt machine users, want to know the price, model, how to use, brand and so on, as long as our site can meet these needs, search engines can give me a good ranking.

Baidu can be pulled through the box, Baidu Index, Baidu know, related search, Baidu Auction assistants and so on mining methods, keyword matching the better, keyword matching degree can be clicked Baidu Snapshot to view.

Third, the website page layout

1. Home design is reasonable

We can according to Baidu Statistics background page Click on the analysis, you can through one weeks, one months of user clicks to fine-tune, to see those pages were clicked by users, those who did not click, the user click rate of the page layout in the first show, so as to promote user clicks, increase the number of PV tours, Must conform to the F-style tour form, China's custom is from left to right, from top to bottom of the order, we can according to this way to layout our website, updated to meet the user experience, so that users can quickly find what they want to find content.

2. Breadcrumbs Path

such as: Home > Mobile > Mobile phone Tutorial

Let the user know where they are, the words in philosophy, who I am, where I am from, where I want to go.

3. Inner page Design

Content is readable

Whether the composition of the article is clear

is the article reasonable paragraph

4. Related recommendation

Our article is about the mobile phone, we should recommend a link to the mobile phone (anchor text link), or recommend the user's later needs (such as: mobile phone shell, cell phone protection film, cell phone protection kits)

Four, outside the chain promotion

1. Links

New station one months to change 3-5. Reminder: Instead of more than good, but also a problem everyone should not give their own company's website links, Baidu will be regarded as a station group, cheating behavior.

2. The Forum promotes the outer chain

The new station has not entered the top 20 before you can rely on the chain to promote, once entered the top 10, you do not need to send out the chain, because the role is not, the site to the middle and late also rely on long tail keyword stability keyword ranking.

Five. Long Tail keyword layout

Site to the middle and late must layout long tail keyword, long tail keyword can attract a lot of traffic, competition is also small, very easy to do up, the prerequisite key keywords must be ranked home, long tail keyword mining methods are: Baidu know, webmaster tools, chasing words, jinhua keyword mining tools.

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