New supermarket chain into the field of electrical business, "Unilever easy to buy" after months of testing officially

Another large supermarket chain into the field of electrical business. Yesterday, Beijing Commercial newspaper reporter learned that Lianhua supermarket's electric platform "Lian Hua Yi" After months of testing officially online. In the first half of the year, there have been several large supermarkets to raise electricity business. With the major electric companies continue to seize the fast consumer goods, fresh and so on belong to the supermarket's strong field, supermarkets also began to accelerate the recovery of lost ground.

"Unilever easy to buy" The main sales of fast products, but also provide in-kind purchase, vegetable ordering, movie tickets and mobile phone recharge services. Due to the rapid elimination of regional restrictions, the current distribution only in Shanghai area. According to Lianhua Supermarket, the head of the electrical business, the future distribution will be extended to other regions, and will take the supermarket net usual store distribution mode.

According to the China Chain Management Association's statistics, as of last year, Lianhua supermarket a total of 4,762 stores, only in terms of the number can be fully supported distribution.

According to Lianhua Supermarket's annual report, it opened 394 stores last year. However, Beijing Commercial news reporter noted that nearly 400 stores have 283 are franchise stores. In the industry, the area of the franchise is generally small, the headquarters of its control is limited, can play the role of distribution hub to be tested.

Look at the whole supermarket industry, after last year's silence, this year from Tesco, Wing Fai, Wal-Mart Sam member stores, Sunart Retail, and then to Lianhua supermarket, the supermarket industry has set off the upsurge of electricity dealers. The above-mentioned enterprises have adopted a store based distribution model, that is, online orders, offline by the nearest consumers to the store shipments, which is also a foreign retail business operators successful experience. But under the constraints of logistics construction, there is no domestic supermarket in the country to carry out electricity dealers, such as Tesco and Lian Hua only in Shanghai distribution, Yong-hui only in Fuzhou distribution.

As early as in 2011, including China Resources million, the United States and the U.S. and the lotus flower of the supermarket enterprises to enter the electricity business. But for two years the online business of these businesses was almost annihilated. "The first supermarkets to do electricity business are mostly in the bandwagon, and the head of the electric business is also the traditional retail origin." Be burdened with high costs in the case of inadequate talent and logistics preparation. This year's net supermarkets are doing it as a strategy. "The Pure electricity merchant has completed the occupation to the household appliance Digital and the department store supplies, starts to the quick elimination and the fresh category carries on the Gongchenglvede." "Mr. Yang, who worked on an electric-business strategy for a domestic supermarket, said.

In fact, from the beginning of the year, days of the cat, Jingdong, 1th stores and other electrical business big guys have to exert a fresh category, Cofco I buy nets, shun Fung optimization, the original Life network, Tuo tuo workers, excellent vegetable nets and other food types of vertical electric business are also in the deep fresh market. A short time ago, the U.S. Northwest car arrived in China, the cat a large store in a catty than Wal-Mart Sam member store 13 Yuan Price in 12 days to complete 100 tons of booking volume, so that the big store jaw-dropping.

Originally thought to be able to live with fresh, without fear of the electric business of the supermarket enterprises from the crisis awareness, initiative to join the online business. Supermarket CEO Li Yanchang Frankly, although the current fresh is still the advantage of supermarkets, but does not represent the future or. Supermarket hair is with a large electric business website to discuss cooperation matters, so that consumers can be in the site orders, and then to the supermarket to send the store delivery, in order to increase the number of visitors, driving other merchandise sales.