New supervision and broadcasting technology will guide the new rules of Cinema marketing (figure)
Source: Internet
Author: User
KeywordsCinemas new regulations new surveillance
box office, advertising is very important for a film. Mixed water box office, distorted the truth of the advertising ratings and so on, making the film media advertising is facing severe difficulties. Recently, the "CHR Film/Cinema Marketing Guide" product launch in Shanghai Four hotel successfully called. This guide's listing, introduced the Cinema advertisement rating system, lets the box office's irrigation phenomenon become the history, the brand-new surveillance broadcasting technology for the movie theater marketing draws up the new specification. Cinema advertising Ratings system is the birth of both the film and television are very focused on advertising ratings. Before, the network on television ratings fraud news endless. The TV stations do not hesitate to make fake viewing data to compete for advertising. And the cinema as an independent, closed space, the film advertising whether there is a phenomenon of stolen broadcast? It is hard to know how the advertising effect will be. This requires professional theater advertising ratings system. The theater advertisement Surveillance system occupies the position to be small, can accurately record the advertisement broadcast correctly or not as well as the advertisement broadcast order, regarding the advertisement whether to broadcast, steals and so on the phenomenon carries on the data preservation, provides the reliable, the strong evidence support. With the synchronized use of the theater crowd detection system, we can get the data size of the cinema advertising ratings. The box office irrigation phenomenon becomes the history box office is one of the main factors to evaluate a movie. However, at present, each of the theaters show the box office of each film is fair and credible? is the box office data that people see is objective and true? It also makes people wonder. The introduction of the cinema crowd monitoring system has solved the problem to a large extent, so that the box office irrigation phenomenon has become a history. Through the match with the play of the cinema, the real-time monitoring of the people in the cinema, accurate measurement, there is no false and false admission number. The cinema passenger flow monitoring system can save the monitoring image in a certain time, and provide the basic proof for the accurate and objective data. The cinema passenger flow examination system, helps to let the box office irrigation phenomenon into the history annals, returns the public an objective, the real, the Fair Data box office. Both of these systems are on site at the launch of the CHR movie/Cinema Marketing Guide. The CHR movie/Cinema Marketing Guide contains the film consumer database, the pre-map advertising database and the yellow pages of the cinema marketing resources, providing free downloads for advertisers, brand owners, 4-a companies and others, by introducing and providing new technologies to film, film Marketing, Advertising marketing and other related integrated marketing investment planning more systematic, clear, through the establishment of new ideas, adopt a new model, full of new information, real-time updates, the latest and most accurate data dedicated to everyone, in order to lead the new movie theater marketing norms.
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