New surface to launch next week: Microsoft's new CEO, Ned, ushered in a big exam

Lead: Reuters today published a review of the conundrum: Microsoft CEO will sell new Surface tablet computer (now the hard Part:microsoft CEO touts new Surface tablets) commented that because of the poor sales, And faced with many of the industry's doubts, so wait until Microsoft's new CEO, Surface, released next week, the Tablet PC will face a big exam. The following is the full text of the article: Satia Nadra (Satya Nadella) as Microsoft CEO for 100 Days has been downwind, but wait until he appeared on the stage to release the latest generation of Surface tablet computer, this situation may be broken. Nadra plans to reinvent the software company as a device and service company by moving to the first, cloud-first strategy. The strategy has been endorsed by investors, and Microsoft's share price has risen 9% since Nadra took office. He has been highlighting the company's service business, and even breaking the tradition of introducing office suites into Apple's ipad. The move has not only won praise from Wall Street, but has been recognised by users – the software has reached 27 million downloads in a few weeks. But Microsoft will launch a new generation of surface tablets at a press conference next Tuesday, hoping to introduce smarter devices and expand low-end markets dominated by Apple's ipad Mini, Amazon's Kindle Fire, Google Nexus and Samsung Galaxy. Microsoft's strategy for device business has been challenged. The Surface tablet, released in October 2012, has a market of about 2%, far from having a substantial impact on the ipad. Meanwhile, Microsoft's share of the global smartphone market is only 3%. Because of the low market share, some investors think Microsoft should not continue to waste time developing low profit-margin hardware business. U.S. investment company ValueAct Capital last year lobbied Microsoft to abandon its hardware business, even against the company's takeover of the Nokia handset business. Nadra has made a good start as CEO, but he needs to overcome huge challenges if he is to lead the tablet and mobile phone business over the next 12-18 months. Daniel Ive, an analyst at the US investment bank FBR Capital CMC, said that if the situation in the tablet or mobile sector is poor, they are expected to make some strategic adjustments to the hardware business. Although sales are flat, there are indications that 2113.html "> Microsoft Surface Pro2 is gradually starting to attract Microsoft's core business users. Surface Pro does attract a lot of interest as a ultra-extreme alternative to tablet computing. Market research firm Forrester analyst J. P. J.P (Gownder) said that it was people who asked me the most frequencyHigh model, it attracts a lot of attention. Even if surface can never dominate the market, Nadra and Microsoft are not mistaken about the hardware market, which at the very least allows other device manufacturers to understand how to make the best use of Windows systems. Microsoft must be crazy if you give up all the hardware. They will lose their ability to explore. Surface is an important product that can showcase their overall vision of Windows and provide another option for businesses and consumers, the company said. (Ding Macro)