New thinking on the development trend of pharmaceutical electric business

Absrtact: August 16 News, by the net general manager horsepower, Health Guest network president Sheffonmine, to Ling Pharmaceutical industry general manager Shaoqing and good pharmacist online pharmacy CTO Wang Letian to the medical and electronic business development trend of new thinking to share. 2014 China Pharmaceutical and Electronic Business conference in Boao Asia

August 16 News, by the network general manager horsepower, Health Guest network president Sheffonmine, to Ling Pharmaceutical industry general manager Shaoqing and good Pharmacists online pharmacy CTO Wang Letian to the medical and electronic business development trend of new thinking to share.

2014 The annual meeting of Chinese pharmaceutical dealers held in Boao Conference Center for Asia, the theme of the conference is "pharmacy mobile internet storm." The conference is one of the clubs (China Drug Retail Industry Information Conference), co-sponsored by the Chinese health information and the first pharmacy. The General Assembly set up "pharmaceutical and electronic Business policy and market environment analysis", "Pharmaceutical electric business platform strategic planning and sharing," mobile interconnection under the O2O mode sharing "and other issues, invited bat Electric quotient three giants, 200 pharmaceutical electrical business enterprises, integrated supply chain both ends Chiu Yujia Excellent enterprises to communicate in depth.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Interactive scene

The following is an interactive transcript:

Moderator: Just now listen to the general support in Cypress, but also thank us just four guests very wonderful to share, they also listened to the trance, from the general to see so many years after the online pharmacy came over, Cooper a few years said a word he was so quiet is to follow this word. Now it's getting better, in the Cooper office inside the wall a word, is not to store the leader is not good leadership, just you talk about a lot of patterns today I am the host I am embarrassed to publish this evaluation of him, but according to the general office, do not do E-commerce company is not a good company.

Just now, this Cooper always mentions the profit of the online pharmacy, I told you that Stone four years ago also said that I did not profit, so many years have not been profitable, but you know his business is growing, he now a little bit more than four years ago, which means that our e-commerce has been developing, But then how the next E-commerce development, need one of our wisdom collision, the following please welcome the chairman of the Medical Museum Dragon always give us the chair, our Dragon General agent of the Medicine Hall do very well, the following please welcome our Guest King Total, as well as our horse always have Scheffenminches always, we take the ridge medicine Shaoqing.

Moderator: I thought there was no one in the end, but I see our people increased, and I'll give the guests a new look at the situation you know about them. The more applause we have, the more our guests have to say, I first ask our Shaoqing, Shaoqing he is from good pharmacist to Jingdong and then to Ling medicine, through our supply chain of three paragraphs, I would like to ask about this topic, you come to see our future trends in the development of pharmaceutical manufacturers?

Shaoqing: The topic is really big, because maybe put the big one in the end of course to leave a thinking, the future of pharmaceutical electric business development should be such a few aspects, first of all, we should pay attention to the platform generalization management, our platform generalization industrial enterprises to create more dividends, into the electricity business always look at the cat Jingdong is still too limited, We just started when the first one with 818 cooperation, at that time to get some of the bright spots, this I think it can, behind the cat up to include our seven Lecang, including now do a better online pharmacy, including now the King, we now also occupy the opportunity, Now good pharmacists also take Jingdong as the biggest platform to carry out sales are actually the opportunity, so the platform generalization still brings the opportunity for everyone, everybody first step should look for the space that the platform generalization leaves, today Baidu says such a tool, including the micro-letter said tool, including O2O this way may be some space, Including I understand the only product will be dangdang all the medicine to open this road is the dividend.

The second must do, now to do is certain to the product to do, this more agree with a stone general point of view, but the stone is always I think his point of view should be the customer needs clear products above, this is good at grasping customers, but the customer actually find products, I think we should meet the demand level to do some products out of this more important, because I was industrial origin may be a bit of a tendency but it is true that all of our previous supply chain companies include channel vendors to find customers.

We are looking for customers from 05 to 13 years, and the cost of looking for customers is very high, to the days of the cat and the official website are looking for customers, has been looking for customers this cost is very high, we make ends meet, including just mentioned we do brand, we do brand is to the industrial enterprise platform above the landing, plainly is to find customers, the cost of looking for customers is very high, It's time to find a client and get to the stage where the client is looking for us. The future development direction of the first to find in the platform and policy changes in the gap, this may be very small but relatively large attempts, including O2O is a large chain can find the gap, and the other varieties to start to find a better variety, If industrial enterprises are bundled, or if they make some kind of this possible future direction, I don't see any other good points.

Moderator: Just speaking of a platform generalization concept is our multi-channel marketing, is the hope that we can find online pharmacies to attract customers products, I think here we good pharmacists in the whole network marketing should be wind water, Wang always give us a brief introduction of your experience.

Wang Letian: Ladies and gentlemen, it's been a long time listening to us here and saying, in fact, today said a good pharmacist Shaoqing is the first time, because he left when I did not join, we have heard of today here is also a fate, just heard good pharmacists all network marketing actually I look at this problem, The trend of the whole Internet development must be such a few key to this, first of all must be mobile this needless to say, mobile Internet for PC Internet traffic advantages of various parameters because a decade ago mobile Internet, the earliest or 04 writing application and today's situation is completely different, So the trend over the past decade of mobile internet access to mobile phones has become irreversible.

The 2nd is personalized, the internet has actually been from 1.0 to 2.0, mobile Internet very quickly broke this, 1.0 people here to take things, this habit of sitting firm, 1.0 is tradesman, 10 products put here you buy. 2.0 We go out we know what users need, the personalized needs of our users is the real through the Internet and mobile means, will be personalized to play the ultimate, the long-term demand to play the ultimate mission of this internet.