New top-level domain application countdown China million network revealed that has been in several companies to apply for

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With the opening of the new top-level domain application channel, many brand enterprises and institutions around the world quickly launched the action. Data from the website of the Internet name and digital address distribution Agency (ICANN) show that as of March 5, the number of users registered for the new top-level domain Application system reached 207, while each registered user could apply for no more than 50 new top-level domains. From March 29, the application channel shutdown time is running out, the industry generally believe that the new round of domain name asset Scramble has begun.

Although ICANN is relatively secretive about the domain names the companies are applying for, foreign media reported that many big brands have opened ". Brand" applications. But in order to avoid unnecessary competition, most companies may only announce their application after the closure of the domain name suffix. In China, the Chinese largest domain registrar china million network of news revealed that it has been for several domestic enterprises to operate the new top-level domain application work, but the specific manufacturer name is not convenient to disclose.

"Enterprise brand as the suffix of the top-level domain name, not only equivalent to the Internet on the delineation of their own territory, set a banner, at the same time for the enterprise Network Marketing layout, corporate brand protection, open up new product promotion model are extremely important strategic significance." "China million network vice President Yingqiao Bridge said that the arrival of the new top-level domain name for Chinese enterprises to develop international brands to provide the most convenient conditions, which is why many Chinese enterprises to apply for the new top-level domain name one of the reasons."

The most typical of these is patriots, one of a handful of Chinese companies that have publicly announced applications for new top-level domains. It is understood that China million is helping patriots apply for ". Aigo", and Patriots will use this new top-level domain to help build their own internet of things strategy. According to the data, it will be through to each cell phone, camera, digital photo frame or tablet computer installed on the allocation of "unique" IP address, the realization of various types of digital equipment wireless interconnection. With the new top-level domain application, Patriot users can simply label their mobile products as "so-and-So, Mobile.aigo" or "mobile. So-and-So. Aigo".

In addition to the unlimited brand value, many companies from the domain name Asset Protection Point of view also joined the new top-level domain application team, including the state-owned banks and well-known internet boss enterprise.

Recently, the Apple ipad trademark controversy has become the focus of attention, the value of a trademark can reach billions of yuan, which allows people to rethink the Enterprise's intangible assets. And on the Internet, the Enterprise network "number"-the domain name of the competition is also fierce, brand domain name was registered, sky-high purchase domain name events are not uncommon.

The new top-level domain name will become the enterprise more important intangible assets, also has brought the new opportunity for the Chinese enterprise. For example, Chinese companies that hold "apple" trademarks can also compete with Apple in the United States at the same starting point. Apple. And if your trademark is being registered by companies in other countries, maybe one day, Panda will no longer be synonymous with Chinese national treasures.