New trend of mobile Internet, search as Service

As far as the Internet is concerned today, the entire domestic internet presents a state of great immigration. From the traditional PC Internet, gradually to the mobile interconnection big transfer.

According to CNNIC data, China's Internet users are up to 618 million, with a 45.8% penetration rate. Among them, the size of mobile internet users up to 500 million! The number of mobile phone search users up to 406 million, mobile phone search has exceeded the mobile news, in addition to mobile phone instant messaging, other than the second largest mobile applications. Convenient way of mobile internet, so that mobile phone users become the main growth point of Chinese netizens.

Domestic mobile phone manufacturing capacity, domestic Android mobile phone presents a blossoming shengjing. Fierce market competition environment makes the price of mobile phone terminal very civilian, as long as less than six hundred or seven hundred money can buy a very good performance mobile phone, enjoy the convenience of mobile interconnection.

Coupled with the advent of the 4G era, 3G development is also very rapid, WiFi large-scale applications, so that the speed of mobile internet access has not been lower than the computer's Internet. Mobile phone terminal features different app with the ubiquitous cloud ecology let mobile phone before only the computer can achieve the function! Compared with the computer, the mobile terminal's function has been no less inferior with the computer. But in terms of price and convenience, the price of mobile phone terminals is even cheaper. Mobile terminals can access the Internet anytime, anywhere, more convenient than computer access to the Internet. Mobile terminals gradually replace computers in a certain degree. So from the overall trend, the Internet is a wave of emigration to the mobile community.

New era of mobile internet

First, mobile terminals and the PC to  information when the diversity, such as mobile terminals can obtain geographical location through GPS, sensors to obtain some of the body's physical situation, etc., this is the traditional PC lack.

Second, anytime and anywhere with sex, mobile terminals small individuals, easy to carry. The presence of the cloud makes it possible for a mobile phone to be permanently online. Unlike a computer, you can only use it before you sit on a computer. The use of mobile terminals is anywhere, eating outside, shopping outside and so on.

In the past, if you suddenly want to read the news, you have to look for a newspaper or sit in front of the computer. Now, the mobile phone can be seen.

Three, redefine our life, now we casually go to a place, mobile phone a check, know where there is good food around. Lost, mobile location, navigation. Watch news, read novels, watch movies, buy tickets, listen to music, etc.

In a way, mobile interconnection has changed our lives, and mobile connections have changed our lives by providing services conveniently.

A new pattern of mobile search

In the PC era, the vast majority of Internet information is the existence of the web. How the search is defined: It is an Internet technology, an Internet technology that retrieves information. According to the user's point of view is the information search discovery process. But in the mobile internet era, the entire mobile internet was dominated by thousands of apps, and even the PC-era browser was just one app in many apps.

In the mobile Internet era, information is not only the web, but also the open app. While mobile apps produce huge amounts of information that is not necessarily searchable, every app, or even an island of information, is emerging in the mobile internet era.

The information discovery function of mobile search has been weakened to some extent. But because of the PC age, powerful era search brand effect, people still like through the search to perhaps information, the difference is, people can not only search to get information, but also through search to get mobile app, found that mobile app is a discovery service process.

And as mentioned above, mobile Internet can change our life by providing services conveniently. That mobile search in the new requirements of mobile interconnection, providing services, with the help of mobile terminals to obtain the diversity of information to provide convenient and human services, one of the requirements of the service may be the same direction, small direction is not necessarily the same, so the demand for mobile search services are personalized.

Mobile internet is dominated by different apps, and many apps are not necessarily known to consumers, and mobile search does not provide the full range of services. This leads to another function of mobile search is discovery services.

Remember the other day social networking Facebook has launched a technology standard system that allows mobile apps to link content to each other, allowing mobile apps to app-link similar web pages. According to Google, Baidu said is the application of search. App open content to search engines, search engines can search app content. There are two cases in which the user itself uses the application, mobile search directly invokes the application, and the other is that the user does not use this application, and mobile search recommends users to download and use this application. The former belongs to the process of information discovery of mobile search, or it belongs to the process of application distribution. However, whether information discovery or application distribution, mobile search function is to provide a user to find information services.

In the mobile internet age, the way of life is:

You want to use a service----find, find information about the service-----consume services, or, all kinds of information are collected-----large data analysis------recommend services that are more in line with requirements.

According to Baidu's data shows that the user through the search for more than 70% of the keywords are related to consumer services.

Then mobile search is exactly the same as the previous user's consumption style. When a user searches for information about what kind of service, mobile search finds information about the service and provides it directly to the consumer. This is done directly on the mobile search to complete a closed loop, to complete the establishment of an ecological chain.

Therefore, mobile search will eventually become a service in the process of moving large migrations.

(Responsible editor: Mengyishan)