New TV brand launched the fight who is better?

Dr. Peng's barley technology in the beginning of the day released the first Internet smart TV products Barley TV. Different from home appliances manufacturers, internet manufacturers to do the mode of television, as the largest private broadband operators, Dr. Peng intends to use new methods to promote their own television and other intelligent hardware products.

Zhouliuzing, general manager of Barley Technology, sold 55-inch 4K Barley TV 9 yuan in Chinese cabbage. Of course, the price is only a gimmick, to spend 9 of dollars to get back to the TV, users have to install the gigabit broadband Dr Peng.

How does millet music sell TV?

Each family vigorously do TV, of course, or want to occupy the home living room entrance, the future can occupy a place in the smart home market. Let's take a look at what mode these three families use to make TV.

1, content: le vision still prevails

As we all know, after the OTT supervision, Millet is basically by selling hardware to do the way television. While the music depends on the copyright operation over the past few years, accumulated a lot of video resources. Through the Chinese number of licences plus content payment mode, the rapid development of more than million-level TV users. Millet is trying to accumulate more video resources by taking stakes in excellent soil, Archie art and investment video content production industry. Because OTT TV content by the SARFT supervision, the use of the Galaxy license can only get Archie art and the central wide, Jiangsu Taiwan video Resources, in the content of the short term also can not be with the music, depending on the amount of copyright content and the Chinese resources still have a competitive advantage.

At the conference site, Zhouliuzing more than once mentioned that the millet and music video of the internet television model has been outdated. Zhouliuzing that only the mode of barley is in line with the development direction of the TV market. By participating in the Galaxy, Dr. Peng obtained the content resources of OTT license plate and integrated broadcast control platform. "Refused 980RMB, free to provide quality resources." "At the press conference, barley technology even chanting to the music, to the dark irony of television depends on the content of the mode of charge."

2. Price: Bare metal price vs contract Machine

Whose TV is more cost-effective? Whether it is millet, music, or barley TV has played ultra-low prices to the hardware cost to attract eyeballs, from the three of the television size and price, we can smell the gunpowder.

Millet TV is completely bare metal prices, while the music and barley TV has adopted a packaging strategy. Here's a look at the prices of these three similar TVs:

Millet TV 2 49-inch 4K TV, the basic section is 3399 Yuan. Including TV, Soundbar and subwoofer version price of 3999 yuan;

Le view X50 Air 50 4K TV full version, plus 2-year service charge, the price is 3979 yuan, another 1 years 199 yuan 4K content package;

Barley TV d55s 55-inch 4K TV ordinary version, 3333 Yuan, with Domyhi-fi Stereo set for, 3999 Yuan. Bundled hundred trillion broadband package for 4999 Yuan, bundled gigabit broadband package price of 5999 yuan. Among them, the Barley Gigabit Broadband Packet annual price of 5990 yuan. From the package price, as long as the user in the gigabit broadband based on more than 9 yuan, you can get a set of 55-inch barley 4K TV. However, broadband across the country in the 5, 600 yuan package year level, Gigabit broadband one year near 6,000 yuan price for ordinary users, should also be not a small burden. Over a long period of time, this broadband may be more suitable for small micro enterprises or entrepreneurial teams to use.

In order to ensure the hardware of TV is not outdated, the traditional TV hardware design mode is changed by Barley TV, and the split design is adopted. TV is just a 4K display (Yun), Signal Processing unit external, users can upgrade the set-top box (cloud box) way, keep the hardware configuration is not outdated. In order to promote product sales, barley also developed a renewable broadband free upgrade cloud box marketing strategy.

In the size of 4K TV, in order to highlight the advantages of 4K mode, from the perspective of ensuring the display effect, the industry generally believe that 55-inch is the smallest size of 4K TV. Less than 55 inches of 4K TV, can not reflect the 4K standards brought about by the visual impact, the most suitable viewing distance can not see the difference with the 1080P TV screen. Barley TV is just stuck in this limit size, while millet and music are below this standard.

3. Business model: le-Vision millet ecosystem vs. barley integrated cloud-tube end-to-end Services

TV is only a piece of millet ecological circle, for Millet CEO Lei a series of layout, based on the system + cloud based on the internet, coupled with smart phones, smart TV, TV boxes, air purifiers and other intelligent hardware equipment, millet built a more complete closed-loop intelligent ecological circle.

Music is based on the content, to television, mobile phones, automobiles and other hardware extensions of "platform + content + Terminal + Application" vertical integration. For the millet and music layout, barley is simpler, that is, from the broadband access and backbone of the metropolitan area Network, IDC to the TV box, router, TV terminal "cloud Tube End" strategy.

Compared with hardware alone, the strategy of ecological circle or one-stop service is more likely to win in the market. But for users, whether the service or content, not for users to truly solve the needs of the enterprise will become a way to improve sales. Only from the television terminal, there is still no explosive product or killer application, the user's dependence on the product is still the product itself, and service or value-added can only be provided to the user's dessert.

Can barley play a new model?

Barley Science and technology in the promotion of Internet television products, is intended to integrate the company's video services, Dr. Peng, routers, Gigabit super Broadband, telecom value-added services and other resources, the establishment of a data center (cloud), backbone network, metropolitan area Network (pipeline) and digital terminals (end) of the "cloud Tube End" ecology, the formation of a diversified profit model. But judging from the present big environment, barley technology faces many challenges:

1, the three major operators of video business competition

At present, the three major operators in the promotion of their broadband products, the universal use of free bundled OTT set-top boxes or IPTV set-top boxes to provide users with value-added services. In the case of broadband users already have boxes, unless the new product in the interactive experience and content with the original product has a clear advantage, otherwise users can not have the power to replace the box.

As a result of radio and television 181th text stipulates that OTT terminal can not join the TV live content, in order to solve the user to watch live demand, the Barley TV cloud box through HDMI input the original radio and television operators set-top box video signal, and through the intelligent remote control of the original radio-box, Let the users of Barley TV realize the demand of watching live broadcast on the OTT platform. This approach increases the competitive advantage of barley TV and other boxes to some extent. Because the video content is through the radio and television set-top box comes over, also avoids the policy risk.

2, Dr. Peng well-known low

According to the latest data of the Ministry of Information, by the end of 2014, the three major operators nationwide fixed broadband access users for 200.48 million households. China Telecom and Unicom December operating data show that two fixed broadband access to the number of users of 106.95 million households and 68.79 million households, from which China Mobile about 24.74 million households. According to Dr. Peng's bulletin, as of the end of 2014, its broadband access close to 8 million households. Dr. Peng's broadband subscribers are less than one-third of China Mobile's.

3, broadband access difficulties

Residential area broadband access is the focus of competition among operators and property developers. Previous experts said property monopolies have become the biggest obstacle to broadband China strategy. However, the Ministry of Industry "on the opening of the broadband access to private capital market," the circular may make the current Community broadband access market pattern has changed.

The circular, which will be implemented on March 1, stipulates that in 16 pilot cities, private enterprises in the process of participation in broadband access network construction operations and broadband resale, and real estate developers, property management companies or owners ' committees and other third parties to sign an agreement containing exclusive provisions to protect the user's free choice.

Peng Doctoral Group chairman Yang Xueping to "pretend to be a geek," said, according to the current chaos of broadband access, the Ministry of Industry related to it said, in the pilot began, as long as the community broadband monopoly of the report, in the verification, the Ministry of Industry will revoke the license of the relevant enterprises. It is believed that this phenomenon will be curbed after several typical cases have been seized.

4, the television stock market is huge, the renewal cycle is long, simultaneously faces many home appliance manufacturers and the millet, the music and so on manufacturer's competition

Data show that the stock of domestic color TV is about 500 million units, of which with HDMI interface flat-screen TV accounts for about One-third. It turns out that the replacement cycle of ordinary TV sets is generally more than 10 years, with more and more families using flat-screen TVs, the replacement period of TV sets is shortened to 5-7 years.

In addition to the television renewal cycle and many home appliances manufacturers competition. With millet, music and other good internet marketing vendors, to learn the essence of the need for a process. Lin Xuanlei, vice president, said in an interview with the media that at present Dr. Peng about 30,000 employees at the grassroots to push bandwidth products to users, before the 1.5 million barley boxes are mostly pushed down by the line. Dr. Peng hopes to change the status quo by transforming the 30,000 employees from the current promotion to the service.

Who will be the subversive of the television industry?

The three brands represent the penetration of the television industry by video companies, mobile phone companies and operators. Whether it is the content of the music, Millet huge fan group, Barley broadband resources, their same strategy is, with their own advantages to change the market, quickly access to home users.

As a spoiler, Lok see 2014 sales of 1.5 million units, millet 300,000 units, from 2014 China's TV market 44.61 million units of sales, music and millet market share accounted for only 0.04%, not enough to pose a threat to traditional TV brands.

"But new entrants do not rely on hardware to make money from software, content or broadband services, which has hit the original business model of television." "Allwin Consulting (AVC) Assistant President Chuang that this has undoubtedly disrupted the traditional TV brand, but also prompted the appliance manufacturers to start to the new model transformation.

New entry brands are eroding the share of traditional brands. "When TV becomes more intelligent, or a link center for home users, the advantages of Internet enterprises will become more and more obvious, and the enterprises that rely on internet thinking to do TV will be highlighted." Lu Xianbo, Deputy Secretary-General of China Electronic Chamber of Commerce, said that this is the opportunity for new TV brands, who has mastered the needs of users who will become the next subversive, whether it is music, millet, or barley, who is the winner is too early.