New type of Outfittery won Tens venture capital to expand the European market

Let women choose clothes for men! Another new "Selection" (curated), which offers menswear selection and matching services, obtains tens venture capital.

Outfittery is a website based in Berlin, Germany, founded in 2012 by two women entrepreneurs. According to TechCrunch, it has just won a new round of € 13 million investment to expand the European market outside German.

The round was led by Highland Capital and the European company, with existing investors participating-including Holtzbrinck Ventures, Mangrove Capital, High-Tech gründerfonds, RI Digital Ventures and Kreativwirtschaft, the cumulative total investment amount is not known.

The site's 100 employees, 50 of whom are called "modelling advisers," are all about women, who will choose the right clothes and send them to them, depending on the preference of male customers. Similar to "order" electric dealers, customers receive the recommended clothing, only for the remaining payment, the rest is returned to the website. It is said that the site has more than 100,000 users,

This model is similar to the trunk club in the United States.

Founded in 2009, Trunk Club men's integrated website, in the United States famous Internet men's brand Bonobos co-founder Brian Spaly joined in 2010, business success. 2011 received 11 million dollars a round of investment.

According to TechCrunch's June 2013 report, Trunk Club's number of users was 30,000, three times times the same period in 2012, 2012 sales of 17 million U.S. dollars, is expected to reach 40 million U.S. dollars in 2013.

Their service provides a convenience for the impatient men to buy, eliminates the hassle of browsing the web directory or searching for shelves in physical stores, and solves the problem of difficult choices.

When users want to buy new clothes, they only need to call or text their "Styling Counselor" description of the type of clothes you need (tops, trousers, cowboys, etc.), you will receive a suitcase carefully prepared clothing, customers have 10 days to try to wear, decide what to stay, back to what, just at this time for the clothing to leave payment.

The selected work is supported by the powerful data capabilities of the trunk club, allowing a "modelling consultant" to serve up to 500 customers at the same time.