New venture Company: 5126 "Dream Factory"

At the beginning of 2014, this is born in the military family of the Taurus Girl and 8 years of partnership Zengfang fly together again venture, the company based on Online Entertainment this from the Gray came, the controversial industry. They call this online entertainment community 5126, meaning "I want Philharmonic" and become the fastest and most promising online entertainment community in less than 1 years. Compared to the previously listed in the United States YY and the Hong Kong listing 9158,5126 Alternative mode to make it in a short period of time to become the focus of industry and investment circle. For this 90% are male users of the industry, Zengfangfei and Xutchuching gave a new understanding, they want to make 5126 dozen to create a happy for the public entertainment industry, the ordinary man-made star "dream factory." "Strictly speaking, we are the earliest form of the curtain Web site, than the present in the red-like beep-mile-bomb screen before the screen." Xutchuching laughs. "The Beep can only play the text, we can play flowers, cars and tigers and other images." As long as you have talent, you can win the support and admiration of fans. In 5126, a lot of ordinary people in a video window to more ordinary people to show their talent, win respect and support, but also the job as they earn a living or to achieve the new direction of the dream. A report from the Ministry of Culture shows that up to the end of 2013, China's online performing arts market income of 3.67 billion yuan, is expected to 2015, China's online performing arts market will reach 8.5 billion yuan. The industry has been so controversial since it was grey. And now because of its prospects for many entrepreneurs, investors and companies yearning, in addition to YY, 9158, and this industry has attracted Baidu, Tencent, NetEase, Youku and other large enterprises of concern and participation, but in which, 5126 because of the alternative model to stand out, Let it become the focus of industry and investment circle in a short time. Different from Youku, such as one-way transmission of Video 1.0 mode, 5126 UGC, interactive Entertainment as the core of the Video 2.0 mode sounds very fresh, cool, however, 5126 founder Zengfangfei and co-founder Xutchuching The idea is very simple, They hope to create a "dream factory" for the public to create a happy national entertainment industry for the masses and a common man-made star. Planting "Dreams": Interactive entertainment 5126 is a new venture, but the company's thinking goes back eight years. 2006 is the world of online games, Zengfangfei at that time is the Hao side against the platform of the cto,2006 years, Hao Fang was grand overall acquisition, has participated in the Grand box early ideas, and in the process of the interactive entertainment and hardware complex. In from grand out, harvested the first bucket of gold, Zengfang fly began to prepare their own entrepreneurial projects. 2006, 2007, video site has just arisen, at that time, video site is the largest part of the cost of bandwidth costs, and this for the first time Zengfang fly to provide an opportunity, he and later eight years of partner Xutchuching cooperation of the first product: Video accelerator, inUsers watch video to accelerate the video, reduce the bandwidth cost of the video site, this small product at that time was the highest achieved at the same time the peak of 190,000 people online. "At that time, Sohu, 56 are our partners, including Youku, potatoes, we have given them a custom accelerator." At that time to 56 of the best acceleration effect to achieve more than 95%, that is, it 95% of users do not need to take traffic from 56 of the broadband resources, but based on their peer-to-peer sharing. "Zengfangfei hope that the future product can achieve an ideal state, that is, through the video accelerator can be the network of interactive entertainment map to the television, in different places, the city's students, relatives and friends sitting in front of different television sets, but can watch the same picture and interact together, Everyone is like in the same virtual room to see a movie together, K Song Entertainment. Xutchuching so far remember very clearly, "This is very often the user needs of products, but unfortunately did not find a better business model." And then the financial crisis came. Three times the invitation to the industry's big guy. 2008, the financial crisis has come, many large companies are facing badlands situation, and some small and medium-sized start-up companies are on the verge of desperation. Zengfang flying Entrepreneurial team situation is also not optimistic, video accelerator products do not have a good profit model, capital withdrawal, product capital chain broken chain, the entire team to seek transformation. At this time, an opportunity comes to Zengfangfei. 2008, an Internet industry famous big guy once three times to Zengfangfei outstretched olive branch, hope to invite Zengfangfei to join product research and development, and proposed to buy Zengfang fly company and team, but Zengfangfei eventually declined the invitation. With the dream of "interactive entertainment", Zengfangfei rejected a seemingly smoother path and began preparing for 5 years of entrepreneurship. Since 2006 entrepreneurship began until the 2013 Tiger Entertainment Network was formally established, Zengfangfei as the founder and overall leader of the team, each month holding the lowest basic salary. The 2008 financial crisis to Zengfang fly a revelation, that entrepreneurship needs a rational entrepreneurial attitude, we must do a product immediately can be blood. More coincidentally, at that time Zengfangfei fancy online entertainment industry is very close to the money in an industry. "The original motivation is to keep the team alive," he said. Xutchuching recalls. However, online entertainment, such as the edge of the edge of the industry but let the entrepreneurial team have scruples. But in the process of exploring the industry, they slowly discovered the hidden value of the industry. As they approached some of the anchors in the operation, they found that most of the anchors were simply people who did the job with simple money-making goals, or a host of anchors with their own obsession and pursuit of the dream. As in the past few years, "China's good voice" often have some players to tell the story of their dream, in fact, too many such people on the internet exist. As we approached this group, the entrepreneurial team found that what they were doing was actually a meaningful thing, and that the industry wasn't "2% of women earn 98% men.Money "So simple, the original edge, gray area of the industry can actually become a star-building platform or star-building dream factory. "Tiger" star September 2013, the company's Tiger Entertainment Network officially incorporated. January 2014, Online Entertainment community 5126 on-line. Product logo is a white tiger. Speaking of the White Tiger, Xutchuching also talked about an interesting source. Why choose White tiger as product logo? It comes from a star in the casino Las Vegas, a white tiger. It is the white variant of the Bengal tiger, the auditory sense of smell sensitive, powerful ferocious, nocturnal predation, especially in the performance of very gifted, is the casino's most famous high-end performance. After the establishment of the company, on the one hand, on the product, the rapid layout of mobile end, the formation of product team, on the other hand, 5126 developed a set of training the host resource model. 5126 Host Development department head shes said 5126 has a sound host, artists, training and management mechanism. From the discovery of civilian stars, to help them locate the personality style, precipitation on the platform, cohesion fans, and then to push a variety of external channels to participate in draft exposure, micro-film shooting, and game endorsement. In this process, on the one hand, more ordinary people will realize their "star dream" at lower cost than the traditional star model, on the other hand, the fans will gradually witness the process of becoming famous and more sticky. Shes also revealed that 5126 is still preparing their own studio, network talent show in the future plans. Xutchuching said that 5126 will be in Yunnan and Sichuan in these two areas to explore the host, the star-building activities, "in Yunnan and Sichuan, one another attached to the mountains and local culture imprisoned many have a dream of talented young people, 5126 to provide them with a platform for everyone to know them." "And these content resources will be exported to different terminals, platform users before." At present, at the end of the product, 5126 has realized the content of multiple screen coverage, including the PC end, mobile phone, pad end, TV end. Within the company, Zengfangfei to control the overall situation, charge products, technology, Xutchu clear mainly responsible for sales, operations, markets, business and so on. Referring to the two-person cooperation for eight years, Xutchuching said, "We have a common philosophy, beliefs and shared values for this company, and in private, we are good friends who know each other well and trust each other." "From the video 1.0 era to the Video 2.0 era this year, the video industry has completed a new round of subtle capital exchange." Excellent cool potatoes behind Ali, Archie art behind is Baidu and millet, Tencent Video continue to invest heavily, suning income pplive, however, video site is still facing a long-term problem of profitability. How to innovate the business model and develop a new channel and profit model is the key. Insiders said that, fundamentally, video site competition is not the competition of copyright resources, but the business model of competition. From this point of view, in fact, Youku potatoes, Archie Art and other video sites belong to the one-way transmission of video 1.0 times, and the future, to interactive, entertainment, UGC forThe core of the Video 2.0 era is coming. The industry personage said, now slowly become the main force of the Internet, they like is playing screen, two yuan, like to play, like the trend, like dazzle, like to show their own, for them, interactive communication than one-way transmission, grassroots than authoritative more easily accepted. From this point of view, 5126 such entertainment, Interactive, ordinary grassroots as the core of the online entertainment platform will become the future development of the video industry a new model, and has a clear mode of transformation. Zengfangfei and Xutchuching have experienced the rise and development of the domestic video industry since 2006, they believe that no matter what business model, must pay attention to the changes and needs of the user layer. Xutchuching introduced that in 5126,70% employees are composed of 90, and in the user groups and anchors, the occupation ratio of the more and more high. Zengfangfei said that 5126 from the start, UGC's thinking is clear, whether the current host training program, or the future of home entertainment strategy and overseas expansion strategy are based on UGC, these are the 5126 future content of the important source of production. The future of online entertainment is not just the "hormonal economy" based on the "DreamWorks" beginner, unlike other online performing arts sites, a single beauty chat, accompany singing, 5126 different ways to create a new development model, to create a full platform for entertainment content output, interactive community. The platform upstream involves the artist's excavation, training, brokerage, management, downstream involves the output of entertainment content to different platforms of the user market, and to the user to sell different content based on consumer products. In the upstream of the host, the artist training, singing, talk show, imitation show, musical instruments, talent show and other types of host types will be cultivated, and in the downstream channel market, the home entertainment market and overseas markets become 5126 plays, but also become the 5126 unique advantage. In the home entertainment market, 5126 chose to reach a strategy with the domestic Internet TV license maker. Xutchuching said 5126 will work with licensees to create a digital entertainment living room concept. In the next digital parlour, "even if the user is in different cities, or even different countries, but we can through such as boxes and other carriers login 5126, together into a virtual living room of the K song, different places of small partners can always join, flowers, applause, send out virtual gifts. You can even choose to put this K-song room Open, other users on the platform can see real-time in this virtual living room K song scene situation, and can and other users pk. "These can not only provide users with entertainment, but also enrich the content of 5126." In this strategic cooperation, 5126 and the licensing business, mutual benefit, and the television licensees through the media entertainment to enable users to return to the living room, while 5126 to provide users with a richer use of the scene for home entertainment users to provide a better use of experience. In addition to the home entertainment market, overseas markets have become the focus of the 5126 strategic layout. Among them, a Thai boy determined Xutchuching to open up overseas markets.Recently, 5126 has released a green version in Thailand, Thai partners in advance to recruit some like performing or have a certain number of fans to audition, among them, a very like to sing the boy let Xutchuching impressive, two consecutive days, the boy in the inside of the Performing Arts Hall will not go, Constantly told the staff to let him sing for a while, stay a little while, "he just feels like such a platform can show himself opportunities and places." Now in overseas markets, in addition to Thailand, Malaysia, India, Vietnam, Cambodia, Singapore and other countries are already in contact with the partners. In addition to the South-East Asia and Hong Kong, Macao and Taiwan Pilots, 5126 also tested Europe's Italy and Spain, and the local popular, the future network environment relatively good overseas countries and regions will become 5126 overseas expansion of the city. "All the different features of the world, with the talent of the stars will be output, will be on our platform to watch." "From the 5126 development model, born in the gray economy of the online performing arts industry has gradually become bright, the future of online performing arts is no longer" empty economy "," hormone economy "pronoun, and will be the public to create happy, ordinary people" dream Star "of a national entertainment industry. Mention the entrepreneurial process, Xutchuching always feel special thanks to 9158 and yy, the education market to do the work. For the two-time "dream Factory", she has always believed that the industry will have more and more social influence, and higher social value.