New Webmaster must understand several concepts and tools

For novice webmaster, there are usually the following errors:

1, thinking too much about the profit model of the Web site, time and time again, unable to find a way out again.

Ordinary owners, to do is a small site, not a big business, once the model is confirmed, insisted on doing, no time and money spent to change from the change.

2, lack of awareness of the promotion of the site.

New practical experience less, some of the concepts and tools to promote the network simply do not know, or know the point of fur, but do not know the real usefulness.

3, adhere to difficulties, insist on the details more difficult!

Start to persevere and slowly find that too much effort has no effect and then slowly lose confidence.

The first and third point is actually to rely on individuals to grasp, but I mainly said that the second point:

Small stations, new stations, the main traffic source is the search engine, accounting for at least 60%, like my site, every day about 60-70% of the traffic is coming from the search. The search engine, it is the entire Internet traffic tape. In the absence of funds for large-scale advertising in the case, make good use of search engines, will save a lot of money and time. Therefore, we must focus on search engines, please search engines, do network promotion, nothing more than to do a good job seo. Therefore, for web promotion, we must know several basic concepts and tools:

Including: Search engines on the site included the number of included the greater the description of your site to show the Internet more opportunities in the broader market.

PR value: The specific definition can look for Baidu Encyclopedia, the greater the PR value, the higher the website weight, and the weight is the main reference index for calculating website ranking and search frequency. Improve the PR, in addition to doing original content, but also by leaving links in the high PR website to drive, that is, outside the chain.

Snapshot: mainly refers to Baidu snapshot. The shorter the snapshot, indicating the included frequency, the more useful your information, short snapshots of the site, the use of hot events and hype are very effective, you can hot events, the site will be the first time out.

Keyword rankings: Where your website appears when searching for a keyword. Keyword ranking is more complicated things, is a combination of various factors. Improve keyword ranking, the first is PR to be high, the other is the station's keyword layout to be reasonable, in general, the keyword accounts for 2-8% of the entire page text is the most reasonable. Too much piling up is not good either.

The following tools can be a general assessment of your site, you can find it in the webmaster tools and easy to use,

seo comprehensive query tools: a comprehensive assessment of the site, including included, keywords, anti-chain and other parameters

Ranking ranking tools: direct search engine site on the number of included

Anti-chain Query Tool: Query the number of links from other websites to your website. PR value above said that has a lot to do with this

Friends of the chain of inquiry tools: Links is to improve website weight, exchange of traffic a good way, this is a search engine to see, not to do for the user to see. Regularly check the validity of friends, so as to protect themselves and improve themselves.

alex ranking query: This is a comprehensive inquiry website value for advertisers and investors to see, huh, huh.

The above are relatively crude, but raised some basic concepts and importance, how to use specific, each concept can spend ten days and a half to understand and implement. Being a website is a process of accumulation and perseverance. You may not find your own progress every day, but you may suddenly see big progress someday. This is the result of accumulation and persistence.