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1. Don't underestimate your work
Optimization is hard work. For every consulting workday, it is obsessing research, testing, reading, surfing online and experimenting. Don't sell your service at a low price.
2, do not ignore the analysis
Statistical analysis of the Web site, whether traffic statistics or 3rd party of other data analysis, is an important part of the optimization work. If you do not have these basic data analysis tools, please do not take orders.
3, don't always take the customer's words seriously
If you talk to a lot of customers, you will find that none of them have cheated at any time and purchased the chain, but the statistics show another. Do not doubt that they have told a lie, but should be aware that they may have made a mistake they did not know (or did not realize).
4. Don't exaggerate your influence or ability
Just because you have some ideas about Google/Yahoo/facebook. Doesn't mean you can use these ideas to change and influence these huge businesses. I've heard a lot of stories about how to make sure that they can get a search engine to cancel a company or a website or get some special treatment just because they get a reply email from a search engine. Maybe it's better-don't promise things you can't control and deliver yourself.
5, do not give customers no validation of the answer, unless you are very sure that your answer is correct.
6, do not confuse search engine optimization and sales
If your customers want to use search engine optimization to improve sales, you should tell them before, yes-SEO can bring a lot of high quality, hit the target customer clicks, and drive sales. But-search engine optimization cannot turn these clicks directly into dollars. In addition to optimization, there must be good transformation optimization.
7, never relax
If you don't pay attention to search engine optimization technology and knowledge development, just a few weeks, you may miss great changes. Therefore, for their own and customers, spend some time in the follow-up industry news and development.
8, do not give customers too high expectations
Customers, like everyone else, are happy to die when you do beyond their expectations. But when you let them down, they get angry. So take it easy and don't give them too much expectation. Instead, the promise of a reserved goal will surprise them when they reach or exceed their goals. However, in such a competitive market, it is difficult to do so, but modesty and hard work often give customers a good impression, and good customers will see and praise you.
9. Don't believe everything you see
A lot of good SEO information sites are also not one of 100 correct, and more importantly, not every piece of advice (method) is applicable to every business or situation.
10, do not underestimate the contribution of developers
If the developer (programmer) makes some major SEO mistakes, don't criticize him immediately.
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