New Wengwen: Entrepreneurship, forever foreplay, no orgasm

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Wen: New Wengwen Editor: Liu Xiang Source: a record of lectures on the theme salon of the Academy

Core point of view:

1, entrepreneurial this thing has no climax, only foreplay, people praise me two sentences, sure behind think, certainly behind want to find me why, praise when criticized, licking face alive;

2, the future media is divided into four layers, the first layer is called content, the second layer is called the user, the third layer is called the relationship, the fourth layer is called revenue;

3, in the Chinese society, do not look like the cold place to find warmth, warm in your heart, Woo is a process, you fall and then fall;

4, we want to be an innovation fund, advertising all free, release all exit channels, the magazine will not sell, the magazine itself is a souvenir, every magazine is a world.

"Woo is a process, you fall and then you fall."

Shenyin, I particularly agree--the best way to solve your own problems is to do it yourself. Thanks to the times we can do it ourselves, the capitalists and the government don't give us our own business.

Therefore, when the threshold of the literati to start a business with a level of open shop, we can do it ourselves. At that time I did not understand the American talk show host can become a billionaire, absolutely do not believe, I now understand. Thanks to the present China, if you want to do something you can fully display your charisma, personal personality. In this era of consumer surplus, find a incision can get better and bigger, I really feel that these five years is the culture and media people to start their own good times.

I have two ideas to say: The first is about entrepreneurship, and the second is about karma. I'm probably the first to start a business since 08. No matter how smooth the people, there must be a lot of the middle of you can not think of, let you die in the toss.

Take me for example. The entrepreneur does not have the smooth to say, walks a section will have the pit to wait for you. "The entrepreneur" has the tenderness for five years, but also has left the scar. If something bad happens, we have to learn to accept it. For example, in the event of a day of capital, in the event of what happens to colleagues, in the event of a day tax how the ... All of these come, you just have to prepare the mentality: "Forget it, I'll do it." ”

When I told Wang Dan, he laughed and said, "You're on the road."

Sometimes you doubt yourself, feel that the world is unfair to yourself, this mentality is not for entrepreneurs. We feel that we are social elites because sometimes society is very flattering to us. Before I started my business, I had been a Chinese entrepreneur for ten years, and if I had done something for myself, would everyone give some face? In fact, face than paper are thin, can not have face. Mentality is to treat others as people, others just treat you as a person.

Who is God now? Some people say Lei is Thor, I think it is to dig a hole for him. So I think, entrepreneurship is never a climax, only foreplay. People praise me two words, certainly behind to think, certainly behind want to find me why, praise when criticize, lick face alive.

Five years, while the "entrepreneur" is still alive, together can speak. Even if one day does not live, the mentality also must put the positive. I think I am a grown man, no longer that boy, now everything to carry on their own. "Entrepreneur" also want a biennium alive, entrepreneurial can not pursue the tide, and everyone said hello, then the crisis. I think, in the Chinese society, do not look like the cold place to find warmth, warm in your heart, Woo is a process, you fall and then fall.

"Excessive consumption is ultimately culture and branding."

Our spring has not come at all, it is still early.

Regardless of China's social and political, I think it must be an excessive consumption of society, consumption is the end of the culture and brand.

Because in the United States antitrust, so the United States media has been cut into three pieces: do content, do broadcast, do channels. So the United States is not a classic model of the world's media, he in the world to find a country to try how to form a future media form.

He looked for Indonesian television because Indonesia was a country without antitrust laws. He was trying, and invested heavily. There are two dams built around the Indonesian television station, what is this ecology? Broadcast platform and media platform are in trouble, television, newspapers without exception.

He first cut the broadcast platform, and then in Indonesia made two, you are the media platform content how to come? To find the best production company, to ensure that there are abundant program sources. Where did the show come from? Entertainer, he brought in the magic of Indonesia. Classify these people and engage in a brokerage firm. Content chain so there is, control three values.

Now, what do you want to do? Do you want to make a platform, or do an artist platform, or do broadcast platform. Because the advertising model is no longer workable, how can we do it?

First, he made the payment platform, Indonesia is an island country, the grid developed. Where the home TV is the most popular port, he used this end to pay, become an electric business platform. At the same time, users and content between the lack of a community and relations, he has led to the micro-letter to Indonesia, so the micro-letter internationalization is first from Indonesia. Micro-letters have led to the formation of a large communication community. In the end, he says, each channel can earn 500 million.

I heard the story and thought China was just getting started. All of the media chain will be bought and reorganized, and this will not be CCTV to solve the purchase and restructuring, perhaps is the entrepreneur.

This kind of media empire, I think is the future of China's business picture. Which paragraph you can do, the past is three chains: content, distribution and advertising, already have a Big Mac, and the Big Mac is now basically not. Now they are fission five or six characters, and most of them are privatized. Also will be lighter into heavy process, entrepreneurial process, very scary. I may not be able to speak clearly, because everyone's understanding of the media is not the same, I bumped in here.

"People who communicate with their personalities can be made"

I almost bought a website a while ago. When it comes to the end, go into the background and look at it, talk to the founder, then feel unworthy, or feel that it is not.

Do you want to start with the content? An expert thinks the future media is divided into four layers: the first layer is called the content, the second layer calls the user, the third layer is called the relation, the fourth layer is called the revenue. When you do a good job, you basically get a brand, and then you sell ads, and if you go this way, you can't get through.

Gao said, do content everything is for users, if your content can not precipitate users directly sell ads, you are not long. With Google and Baidu after all the content is free, how to compete with them? His cost is zero. How to turn content into a user? How can your content attract users? And then let users produce content, which is the hardest step.

36 Krypton, the first two years is also a translation of American articles on the site, and then attract users to read. But this completely does not bring anything, then he was anxious to do 36+. Originally 300,000 users, now become 30,000 users. The founder told me, in fact, to do the media-born people to pay attention to the point, you from the user to do, the first marketing forget, as long as the user relationship is done through the good.

Again, six rooms. Do not look down on six rooms, others except a little cost is all profit. is the content set or is the relationship set now? What does that mean? A virtual scene in real society--a big room where everyone sings. If you sing good can play rewards, if the money can be a song, singing with the point of the relationship can collect a lot of money, the content of the site is a song, who sang the song? The user sings.

Do the content, sell issue, sell the issue to advertisers, now the mobile internet era is synchronous completion, has not given you this time.

You have to think about it, you go to production content, this content may be realizable or become the value of time and manner, if consider this matter can only others for our consideration, one day, others will consider for us. Then no one will pay us, this is our cruel experience.

If we start from the content of the marketing may be a bit of a problem, but from the content of how to settle the user down? How do users use mobile internet as a fan? How do you do marketing in a relationship? These four steps are not to be saved.

Dares to put down the posture, uses the personality to communicate with the user can make. Lo Zhenyu old fool me, old ox you! With the old, Wang that voice with the user communication, put himself with the user every day put together, in fact, is the star effect, if not dare to light themselves out, but also with the team to fight I think there are some problems, you dare to own the group personalized, the past times we are evasive. Now, according to Lao Luo, you have to turn everything into a personification, personality can interact, only interaction will have a community, dare to throw themselves out.

Finally, let's talk about our plans. We want to be an innovation fund, advertising all free, release all exit channels, the magazine will not sell, the magazine itself is a souvenir, each magazine is a world.