New Year, every seoer should change himself in the new year.

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Search engines are adjusting and changing, and every industry is progressing, SEO is also the case, we are in the part of the experience of too many different, in 2013, there are too many differences are changing, this article, on the new Year's Spring breeze, write their own feeling it, when changing their own time to change the entire industry , is not one of the most beautiful pleasure.

The first step: Take the Dongfeng of the Enterprise website, change the adjustment from the outside chain

I believe many friends are experiencing the work of Enterprise website optimization, this kind of work can calculate a commission, in general, through the sale of orders, and then we do the overall optimization of the site, the rankings do have a commission, do not go up to do it, many times it is like this, perhaps when you have hundreds of of corporate customer site, Each month's Stability ranking commission can get a lot, but it is also faced with the risk of search engines, after all, no one can guarantee rankings.

Do the customer site, take commission in general, a large number of, to raise talent high, however, it is not sure which one of the Baidu algorithm a small update, so many rankings have been water drift, and then is every customer come to you, and then is one of the answer, this is the risk we need to deal with, but, if there is no ranking of the replacement, There will be no further in-depth understanding of SEO, only change to know what we should do, how to do.

When you break the rules of rank after rule by the outside chain, may feel that the chain is SEO everything, the content of random copy on the OK, estimated that some time ago is possible, but, at this stage is not good to deal with, in fact, about SEO there are too many things are doing the customer's website to learn, You can try all the outside chain tricks, including, soft text, including forums, blogs, SNS, including links, and so on, when the daily life is concentrated here, analysis and understanding may be missing a lot, the frog in the well, often is not see outside things, when unable to learn new things, Do you try to change yourself?

2nd: Industry website, structure is the proper path

In an industry site, in the time, the most is the analysis of the whole station structure, adjust the flow of the outbreak point, including the analysis of the topic, Guide spider crawling Analysis, for the industry's long tail keyword analysis, how to improve these long Tail keyword page rankings, in the structure, but also in the right place to appear the appropriate links, These are the enterprise website can not learn.

In fact, the structure has been every SEO need to understand the main points, the United States Lele website traffic, are through a lot of long tail keyword, as shown in the picture

These long tail key words and beauty Lele website theme do not want to close, but, through the ranking of the page, so that the flow of more up, eventually formed a large part of their own flow of traffic, which is the effect of the structure, in many large Web sites, are speaking within the page rankings do get the flow, like, odd Heat network, itself is to watch TV site, but this site will be a large number of high traffic TV dramas, film search directly occupy the first page of the advantage position, have to say is an excellent example. See such a site, you will be enchanted, high long tail, high-quality structure, the structure is to do these optimization of the most affordable part.

3rd: Vertical website, will be the user to retain the real solution

Vertical site, now the vertical site is really not good, 2012 a lot of vertical sites have closed down, because they really do not get traffic, or to get the flow is no one to buy, no one to buy that there is no business, naturally it will only close the door, think of those years, we have been to the red children, Also can not help to sell suning, in a variety of Taobao, Beijing-East under the attack, vertical electric business is dying, if not Zuba, then see the situation, the transformation of the transformation, the purchase, the cooperation, the upgrade upgrade. If you let yourself operate a vertical website, how do you play it, look at such a vertical site, many times feel the heart, because it is too difficult to do.

Looking at the Lok Tao, looking at the good music to buy, these are still on the way to the vertical electric business site, inside the operation of the way you understand it? will use to retain is the right path, how to keep it, you can do activities, and forums like, a lot of activities out, tired users of interest, you can also use data to let users understand, That year red children with a variety of leaflets to create a series of traffic and methods, bringing endless flow, that is the truth. To retain users, or to rely on their own brand, just as shoes, in general, are only a few months to change a pair, how to make new users to become old users, constant consumption, is the best way to profit.

With the EDM, with Weibo, QQ group, as well as the use of micro-letters, and so on the tools and users to interact with, remember that the author in micro-Bo attention to a person is Mikamika cake, is a Beijing cake shop, also often on Weibo update their information on the cake, basically every few days will have new products out, However, this kind of website does not have the outstanding rank in the search, but it is through other marketing method, the user stabilizes, in the micro-blog unceasing rendering also lets the cake this profession become many people's first choice outside selling point.

4th: Do your own website let others say it

When walking through the corporate website, the industry website, vertical site, during the period certainly have the impulse to do a good site for their own, but the good site in the end, if there is no Lou general resources, the ability to write is not good, or do not try to blog, blog too vip thinking, not everyone can easily try, In fact, we are now because of the relationship between energy and money, it is always difficult to maintain a series of web sites, but it can be a good intention to do a website out, what is the characteristics of this site?

This site needs the popularity of the maintenance, this site needs the support of the long tail structure, the need for the construction of the content, when you will be above the site all over again, many sites will form a share of their own ideas to continue to develop, which is also the need to do their own website motivation, in fact, now look at the site, Also very easy to see how a website should do, the user is all the base area, maintain good users, to have the next step of publicity and consumption, this is after the site will appear one after another the reason for the fine, do a website, perhaps you have succeeded.

Perhaps, the above content lets you change a little, perhaps, lets you understand a little, then your world where, good do oneself, will the website carry on the end, Danyang talent net, http://danyang.laijiuye.com, do well.