New Year's Day little holiday suning O2O model ushered in 2015

Three days New Year's Day holiday is always the public consumption of the peak season, all kinds of consumer demand in this holiday release. New Year's Day holiday reporter visited Tianjin major shopping district found, Suning, Lobin and other entities store crowds surging.

The comfort of the environment, the quality of the shopping experience, as well as the festive atmosphere of the new year, etc. have become the public into the entity store reasons. Suning Store free film front desk is lined up long queues, the popularity also let Suning store staff helpless: "Store again big, also have to plug in the foot of the time ah." "As an important node of the new Year, a small long holiday will undoubtedly ignite the year-end consumption of the upsurge."
Single shop 3 days with nearly thousand film line under the popularity of the guide line
Suning Rong Industry Street shop long to reporters, New Year's Day is the store opened, the day the crowd reached tens of thousands of people, New Year's Day three days of a small holiday in the store for the public free of charge near thousand mobile phone protection film. The Internet era, in the big electric platform surging in the present, Suning stores such a high popularity is really impressive. Suning market leader, the full popularity of two aspects: first, free film, free wifi and other free services to attract people into the store. During the festival, in order to ensure that the public enjoy the quality of free film foil service, suning to ensure that the stores dedicated full-time. Reporters have been searching for a number of completed film users, basically in less than 10 minutes to be able to receive services; Secondly, in order to gather popularity, Suning stores also launched a handmade, taste food and other interactive activities, so that the people in Suning store not only can enjoy all kinds of services can also be happy with the family fun games, interaction.
In the internet age, suning stores not only assume the function of gathering popularity, but also on the online platform Suning easy to buy play the role of the diversion portal. In a number of suning stores found, the public as long as the people walk into Suning store sweep code download suning easy to buy app can receive small prizes, coupons and other kinds of value gifts. Suning market leader to reporters, New Year's Day in Suning stores ushered in the peak of the crowd at the same time, Suning easy to buy app download also ushered in the peak.
The popularity of the soaring performance of Suning O2O model ushered in 2015
Bursting popularity also brought about a surge in sales, suning Tianjin, the relevant person in charge to the reporter, the New Year's Day in Tianjin, the sales of the region has been greatly improved. Among them, refrigerators, washing machines, color TV, kitchen and bathroom merchandise sales as in previous years. With the Suningsu of the strategy of electrical appliances, the sales of non-electrical goods are also gratifying, beauty makeup, mother and child, sports outdoor and other merchandise sales also appeared a large increase.
Senior industry Analysis, in the face of the rapid development of domestic electrical business situation, physical stores in the comfort of shopping and experience, and so on greatly improved, shopping will remain the public holiday leisure mainstream way. Suning's O2O mode, not only can let the public enjoy the holiday shop shopping fun and can feel the convenience of online shopping. Since then, offline stores and suning easy to purchase can achieve complementary advantages. This model may become the future development direction of China's retail industry.